Remove Accounting Remove Apparel Remove Promotions Remove Visual Merchandising
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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Retail’s Future is Phygital

Retail TouchPoints

Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences.

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What is a Category Reset

Wiser

That means rearranging the category to promote the new product. For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Emphasize Visual Merchandising. Promote the items as a whole outfit, or at least as a combination.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

Back in 2019, former chief executive Steve Rowe pointed to a jeans promotion the retailer had ran in February, fronted by TV presenter Holly Willoughby, saying: ‘We sold out. Former chief executive Rowe had said on multiple occasions that the retailer was too promotional – meaning shoppers had come to expect discounts.

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Your Brand Guide on Retail Product Placement

Wiser

For starters, it’s wildly important that your approach to product placement is nuanced enough to account for differences in industry, audience, and category. What works for a CPG brand at a grocery store won’t be the best strategy for an apparel brand in big-box stores. That’s why your first step is always research.

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