Roku Partnership Enables Purchases Directly from Shoppers’ TVs
Retail TouchPoints
JULY 12, 2023
Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads. Shoppers who see an ad for a Shopify Merchant can press “OK” on their Roku remote to learn more about the product and purchase it directly from their screen.
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