Retail TouchPoints

FEBRUARY 1, 2024

As a brand that sits at the forefront of the wedding industry, we joined hands with Pinterest to execute a consumer-first activation that translates insights and trends in an illustrative manner, making once-in-a-lifetime decisions easier for every bride,” said Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group in a statement.

Apparel 241

Apparel Shopping Consumer Fashion 241

Retail TouchPoints

OCTOBER 6, 2023

Pants include seated designs that include a wheelchair fit, and all the apparel is available in an inclusive size range from XXS to 3X. The apparel and accessories range in price from $49 to $129. “At x Selma Blair collection include easy open necklines, magnetic closures, stretch fabrics and flat seams.

Fashion 277

Fashion Apparel Accessories Marketing 277

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 276

Social Commerce Consumer Marketing Shopping 276

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). November’s sales total of $123.5 billion topped December’s $98.6 22 and 23, when it drove 36.8%

Payment Services 254

Payment Services Apparel Consumer Shopping 254

Retail TouchPoints

MARCH 28, 2024

To drive additional buzz for the activation, Pacsun and Slick Rick co-created a four-piece, limited-edition collection, giving shoppers access to “IRL” apparel inspired by the Roblox experience. According to Roblox research , 43% of Gen Z consumers want to buy from brands that offer both physical and digital merch.

Fashion 246

Fashion Accessories Apparel Consumer 246

Retail TouchPoints

MAY 19, 2022

Its inaugural customers include Peruvian home and electronics retailer Promart and Brazilian sports apparel retailer Innovasport. The solution provider aims to break down consumer barriers and help people make quicker purchasing decisions.

Shopping 289

Shopping Apparel Consumer Social Commerce 289

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 270

Consumer Customer Experience Apparel Advertising 270

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

Shopping 262

Shopping Payment Services Social Commerce Checkout 262

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear.

Merchant Services 251

Merchant Services Payment Services Promotions Location 251

Retail TouchPoints

JUNE 3, 2022

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? The Explosion of Social Commerce. So to drive revenue on social commerce, brands need to get noticed.

Social Commerce 268

Social Commerce Accounting Consumer Customer Experience 268

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

Payment Services 220

Payment Services Social Commerce Consumer Advertising 220

Retail TouchPoints

MARCH 1, 2024

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart.

Department Stores 217

Department Stores Wholesale Finance Apparel 217

Retail TouchPoints

APRIL 11, 2024

Sports fans deserve a place to gather, celebrate their passions and foster new ones, and Fanatics Fest NYC aims to do just that,” said Lance Fensterman, CEO of Fanatics Events in a statement.

Planning 147

Planning Apparel Social Commerce ATS 147

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Returns 232

Returns Consumer Checkout Apparel 232

Retail TouchPoints

JANUARY 4, 2024

The company also teamed up with Lululemon in September 2023 to become the apparel brand’s exclusive digital fitness content provider. “Peloton and TikTok both move at the speed of culture to better serve our respective audiences,” said Oli Snoddy, VP of Consumer Marketing at Peloton in a statement.

Shopping 254

Shopping Apparel Marketing Planning 254

Retail TouchPoints

NOVEMBER 23, 2021

People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shopping Festival: Coresight Research ’s second annual 10.10

Social Commerce 279

Social Commerce Shopping Consumer Accessories 279

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 254

Merchant Services Advertising Apparel Planning 254

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features.

Shopping 251

Shopping Apparel Location Consumer 251

Retail TouchPoints

NOVEMBER 18, 2022

Natalie Gordon, Founder and CEO of Babylist, noted that consumers are buying for more people this year, which means they’re eager to be savvier as they browse and buy. I think the overall dollar spent will be less or the same but [consumers] will care more about value. Parents Redefine Value with Values-Driven Purchases.

Planning 272

Planning Jewelry Consumer Shopping 272

Retail TouchPoints

JANUARY 19, 2022

The consumer is looking for aspirational product stories and we have a unique opportunity to serve them in this space.”. But given how consumers have become more digitally engaged and environmentally focused, how is Louvet reimagining the brand and the way it shows up in the world? Heritage sometimes isn’t enough ,” Louvet admitted.

Department Stores 249

Department Stores Wholesale Consumer Fashion 249

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades.

Advertising 264

Advertising Apparel Marketing Promotions 264

Retail TouchPoints

SEPTEMBER 20, 2022

Choose Your Own Model AR try-on tool for apparel. These new advertising functions follow the rollout of a number of consumer-facing site enhancements designed to “take the guesswork out of online shopping” for Walmart shoppers.

Advertising 248

Advertising Apparel Promotions Marketing 248

Retail TouchPoints

OCTOBER 25, 2023

Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

Advertising 281

Advertising Accounting Marketing Promotions 281

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 299

Social Commerce Shopping Fashion Checkout 299

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. New extensions via licensing into categories such as footwear, medical scrubs, pet apparel and children’s fill out the expanded product offering customers can find online.

Wholesale 233

Wholesale Department Stores Fashion Social Commerce 233

Retail TouchPoints

DECEMBER 8, 2020

Retail Touch Points (RTP): The pandemic has emphasized ecommerce at the expense of brick-and-mortar, and apparel in particular tends to be a highly tactile retail segment. Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand.

Social Commerce 281

Social Commerce Shopping Promotions Returns 281

Retail TouchPoints

MARCH 9, 2021

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Retail TouchPoints

FEBRUARY 19, 2021

Target’s Black History Month collection: In its sixth year, Target’s largest-ever exclusive collection of products from Black designers and businesses features apparel, accessories and more. Taufeek Shah’s Lola’s Fine Hot Sauce , an Asian-American inspired hot sauce that is gluten-free, vegan and non-GMO project-verified.

Apparel 270

Apparel Location Accessories Planning 270

Retail TouchPoints

NOVEMBER 12, 2021

Oftentimes I don’t think consumers realize they can get something faster by just swinging by a local store than getting it shipped to them. RTP: Where do you see social commerce fitting into the mix for local retailers in the coming years? They have been able to build a community that is really authentic.

Merchant Services 237

Merchant Services Shipping Fulfillment Social Commerce 237

Retail TouchPoints

MARCH 7, 2022

“The metaverse isn’t urgent [except] for a few categories,” said Rick Watson, Ecommerce Strategist and CEO and Founder of RMW Commerce Consulting in an interview with Retail TouchPoints. Most consumers are in the same boat. Honestly, it’s not even a test-and-learn moment right now, it’s literally just learn.”.

Merchant Services 243

Merchant Services Fashion Wholesale Consumer 243

Retail TouchPoints

JANUARY 27, 2021

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media.

Consumer 253

Consumer Apparel Fulfillment Planning 253

Retail TouchPoints

NOVEMBER 18, 2020

Retailers, platforms and solution providers discussed how they’ve been rising to the occasion during the Redefining the Connected Retail & Consumer Experience virtual event, hosted by the IoT Consortium and GS1 US. However, apparel isn’t the only category interested in AR. “We’re Verticals at Snap during the panel discussion.

Customer Experience 219

Customer Experience Kiosk Clienteling Fulfillment 219

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

Social Commerce 130

Social Commerce Fashion Accessories Apparel 130

Retail TouchPoints

DECEMBER 21, 2023

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. But negative press didn’t stop either app from drawing U.S.

Sporting Goods 293

Sporting Goods Advertising Consumer Apparel 293

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. For 2023, live streaming commerce, still not meaningful in the US. The bulk of my e-commerce data comes from Amazon.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail TouchPoints

MAY 9, 2023

The company conducted a consumer survey and found that two-thirds of respondents already passed their SHEIN items to friends and family when they were done with them, so this program allows the brand to systematize and monetize these behaviors. Now the brand is focused on localization.

Fulfillment 252

Fulfillment Fashion Apparel Fast Fashion 252

Retail Geek

OCTOBER 6, 2022

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others).

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52