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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Analysis: The many faces of social commerce in China

Inside Retail

The perimeters between CRM and social community have blurred, and sales of products are now being directed by an army of KOCs (key opinion consumers). With borders shut daigous and P2P accounts on Taobao have anchored into selling us everything from apparel to infant milk formula. Second-life commerce.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. this year alone, representing approximately 21% of the total women’s apparel market. Products that are sized 18 and above and available in the UK only account for 14% of the total market.

Consumer 287
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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

Shopping 262
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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product. Another subset of micro-influencers are deal-centric influencers.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.