Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

JULY 25, 2024

Scan & Go, part of the Sam’s Club app, allows members to use their mobile devices to scan items as they shop in-club, complete payment and skip the checkout line entirely. The new advertising capability is currently available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. Nearly 70% of marketing spend has gone to these channels.

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

APRIL 9, 2025

These follow a host of previous rollouts including Buy with Prime , expansions in the capabilities of the Alexa voice assistant and the rollout of the in-app shopping assistant Rufus all of which aim to make Amazon an easy-to-access, easy-to-use resource for any shopping need.

Shopping 147

Shopping Advertising Consumer Accessories 147

Retail TouchPoints

FEBRUARY 14, 2025

However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. These insights also can support brands retail media strategies , which 53% of respondents added to their marketing and advertising mix over the past year. According to Emarketer , U.S.

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

NOVEMBER 10, 2022

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

MARCH 12, 2024

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

Shopping 277

Shopping Advertising Returns Customer Experience 277

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

NOVEMBER 7, 2024

Brands should use this time to create campaigns that focus on building emotional connections to better resonate with consumers and ensure they remain top-of-mind when consumers are ready to shop. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

MAY 7, 2025

The company is making its resale-as-a-service (RaaS) technology free and open source, meaning that the underlying code powering its branded resale shops is now available for any company to access and use at no cost. The peer-to-peer offering will allow consumers to sell items directly to other consumers. Other services in the RaaS 2.0

Planning 200

Planning Returns Shopping Consumer 200

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . per-cent lift in return on investment. The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

Shopping 289

Shopping Advertising Consumer Marketing 289

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Advertising 200

Advertising Telecommunications Consumer Returns 200

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 290

Shopping Payment Services Advertising Finance 290

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

FEBRUARY 23, 2023

Marketers have known for some time that video has substantially higher engagement levels than any other form of advertising, but it has been that in-video clickable icon technology, combined with ecommerce capabilities, which has had the greatest impact and created the greatest monetization opportunities for both brands and influencers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

APRIL 25, 2025

including Cumberland Farms , Fastrac , Kwik Shop , Loaf N Jug , Minit Mart , Quik Stop , Tom Thumb and Turkey Hill stores has officially launched its new retail media network in partnership with Axonet. Convenience store chain EG America which operates a range of banners across the U.S.

Store Operations 147

Store Operations Advertising Returns Location 147

Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. No disruption to consumers’ comfy shopping routines.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? The goal is to become America’s favorite place to shop by focusing on a clear customer value proposition price, assortment, experience and trust.

Fulfillment 191

Fulfillment Merchant Services Advertising Shipping 191

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment.

Advertising 304

Advertising Accounting Returns Management 304

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail Focus

FEBRUARY 6, 2025

Features like booking an in-store pickup online or returning online purchases in person are now viewed less as perks and more as baseline expectations. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

DECEMBER 9, 2024

The way we shop is transforming, driven largely by millennials and Gen Z as they shift from active to passive shopping. Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat.

Consumer 277

Consumer Drop-Shipping Fulfillment Shipping 277

Retail TouchPoints

OCTOBER 24, 2024

How Macy’s is Making Checkout ‘One of the Happiest Moments Online’ As Macy’s retail media network evolves, the retailer is increasingly focused on capturing non-endemic ad dollars — that is, advertising from brands not typically associated with the department store chain such as travel partners or subscription and streaming services. “We

Merchant Services 261

Merchant Services Payment Services Checkout Shipping 261

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Customers can dismiss Rufus at any time and return to their traditional search results by swiping down to send the chat dialog box back to the bottom of their screen.

Shopping 285

Shopping Advertising Customer Experience Fulfillment 285

Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities.

Shopping 246

Shopping Advertising Fashion Accessories 246

Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. But we are looking at advertising in a positive light going forward.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Inside Retail

MARCH 18, 2025

Youre heading to this great shop you heard about from your friends. Maybe it looks a bit cheap, not in keeping with the shop you have in your head. As the shop owner, this sucks because a tonne of time, effort and cash went into that shop, only for it to stumble at the final step. Maybe you saw one of its ads as well.

Advertising 130

Advertising Marketing Shopping Returns 130

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Inside Retail

NOVEMBER 27, 2024

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130