Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

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Advertising Marketing Shopping Returns 290

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. Today, D2C startups often see diminishing returns on their ad investments much earlier in their growth phase, making diversification essential. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 264

Inside Retail

MAY 3, 2024

Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3

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Advertising Accounting Returns ATS 290

Retail TouchPoints

SEPTEMBER 19, 2023

The dashboard integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — and combines Sam’s Club MAP campaign metrics with Sam’s Club sales performance in one place so that advertisers can track media impact on business outcomes.

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Advertising Merchant Services Point of Sale Returns 263

Retail TouchPoints

FEBRUARY 14, 2025

Advertising and Data Access As brands expand their reach on different marketplaces, they will get access to different data and insights, including (but not limited to) sales trends, customer behavior and keyword performance; 33% of brands noted this being a major benefit of selling through marketplaces. According to Emarketer , U.S.

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Fulfillment Shipping Advertising Management 216

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Advertising Shipping Consumer Shopping 264

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . per-cent lift in return on investment. Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. .

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Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

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Advertising Returns Planning Consumer 278

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. Brands like Currys, Kwik Fit and Bensons for Beds have realised that for their best chance of differentiation, they should return to the truth of what made their image successful in the first place their employees. The result? Empowering employees.

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Marketing Advertising Consumer Promotions 147

Retail TouchPoints

MAY 7, 2025

The company also announced a host of other big plans for the rest of 2025, including the debut of a new peer-to-peer marketplace scheduled to launch by the end of this year, plans for new solutions to help retailers with returns and adding support for menswear (the company has previously focused only on womens and kids).

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Planning Returns Shopping Consumer 200

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. consumers wallet.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Inside Retail

MAY 6, 2025

Just shy of 30 years in the trade, Sky Music has consistently invested in more digital marketing over the past five years, but had not been in a rush to get on the social advertising scene. We recently started to invest in social media advertising, and the results have surpassed our expectations.

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Advertising Returns Marketing Planning 130

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. of online purchases were returned — up from 18.1%

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Payment Services Advertising Returns Checkout 363

Retail TouchPoints

JULY 30, 2024

You can even incentivize consumers to return to the same retailer where they made the original purchase and tell them exactly which aisle they can find the new product. There’s also an opportunity to gather consumer feedback. And remember the core product they were going to buy anyway?

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. This kind of teamwork fosters trust and reliability, which are essential for encouraging customers to return. That’s why establishing a brand presence well in advance is crucial.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

OCTOBER 24, 2024

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

Merchant Services 264

Merchant Services Advertising Payment Services Checkout 264

Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? Its about leveraging its stores to deliver experiences that ecommerce operators cant replicate, like in-store pickup, returns and fulfillment.

Fulfillment 191

Fulfillment Merchant Services Advertising Shipping 191

Retail TouchPoints

FEBRUARY 26, 2025

And while there are certainly costs associated with going green (though it turns out greenwashing is often more expensive), sustainability has the potential to boost sales, cut costs and increase efficiencies including the bonus benefit of reducing product returns.

Returns 191

Returns Apparel Promotions Advertising 191

Retail Focus

FEBRUARY 6, 2025

Features like booking an in-store pickup online or returning online purchases in person are now viewed less as perks and more as baseline expectations. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

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Payment Services Returns Technical Support Promotions 147

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

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Advertising Sporting Goods Management Outdoor 130

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium.

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Advertising Promotions Returns ATS 130

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

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Advertising Returns Marketing Consumer 278

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

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Advertising Accounting Returns Management 304

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Hy-Vee also operates several digital-driven ventures, including Hy-Vee Aisles Online , WholeLotta.com , VCRx.org and RedBox Rx.

Advertising 263

Advertising Supermarket Returns Customer Experience 263

Retail TouchPoints

APRIL 25, 2025

The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the companys SmartRewards loyalty program. Were constantly innovating to elevate the guest experience and offer impactful solutions for our brand partners, said John Carey, President and CEO of EG America in a statement.

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Store Operations Advertising Returns Location 147

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. We look forward to extending the reach of DGMN through the world’s largest social platform to deliver even more effective media for our advertisers.”

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Advertising Returns Marketing ATS 298

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

Shopping 277

Shopping Advertising Returns Customer Experience 277

Retail TouchPoints

OCTOBER 10, 2024

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. Enter a retail media boom and a subsequent retail media headache.

Advertising 260

Advertising Management Returns Consumer 260

Retail TouchPoints

JUNE 26, 2024

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

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Advertising Returns Marketing Accounting 264

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Advertising Consumer Marketing Management 311

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. But we are looking at advertising in a positive light going forward. This is just the beginning! Vaccarella: Organic social has been key.

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Wholesale Advertising Sporting Goods Marketing 275