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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s up to the brand or its agency to manage what your pricing policies will be and how you prevent being undercut by resellers on Amazon. Get as aggressive on promotions as possible.

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Can You Price Below MAP Prices?

Wiser

A minimum advertised price (MAP) policy is a mutually agreed upon set of guidelines from the manufacturer for the retailer that details what prices their products are allowed to be displayed at. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.

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Chemist Warehouse accused of price tampering during Black Friday sales

Inside Retail

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.

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Chemist Warehouse accused of price tampering during Black Friday sales

Inside Retail

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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Analysis: The many faces of social commerce in China

Inside Retail

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. They went on to contest leadership of general advertising companies.

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The Future of Pricing Strategies: Will MAP Last Forever?

Wiser

Pricing strategies of today are not the pricing strategies of tomorrow. This question relates directly to minimum advertised price. MAP is a central pricing strategy in the U.S. centric pricing strategy. MAP isn’t used in Europe, for example, and there are plenty of other strategies popular in retail.