Advertising Promotions Retailing Pricing Target Market 
Wiser
AUGUST 17, 2018
Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.
Wiser
OCTOBER 12, 2017
In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. How to Get Omnichannel Pricing Right . Pricing optimization is never over.
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