Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. Online shopping grew as much in eight weeks as it did in 10 years, according to McKinsey.

Promotions 52

Promotions Consumer Management Advertising 52

Retail Minded

FEBRUARY 20, 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. No one would have dared ask Americans to choose between their two favorite sports — shopping and football. Remember the Black Fridays of yore?

Shopping 253

Shopping Advertising Consumer Accounting 253

Retail Focus

DECEMBER 3, 2023

We may still be some way off robots doing our shopping for us Widespread benefits if used properly Jo Causon, chief executive of The Institute of Customer Service, the UK-facing independent professional membership body for customer service, is upbeat about the relationship between AI and retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Prime Day and its halo effect mark July.

Marketing 183

Marketing Beauty and Health Sporting Goods Advertising 183

Retail Bound

APRIL 23, 2024

In this blog post, we will discuss the latest trends in retail and how product startups can adapt to these changes. Rise of E-commerce The rise of e-commerce has been one of the most significant trends in retail in recent years. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

FEBRUARY 7, 2022

Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart’s new demand-side platform Walmart DSP , which allows advertisers to leverage its customer data. Scanning squares to be directed to retail sites or pay the bill has become second nature.

Advertising 220

Advertising Checkout Consumer Marketing 220

Retail Next

JANUARY 30, 2020

Choose a relevant prize – Don’t select a prize that attracts the most contestants; rather select a prize related to your store, like a massive shopping voucher or software bundle. Promote your contest – Use your existing marketing channels such as email, social media and blogs to promote your contest.

Promotions 80

Promotions Marketing Fulfillment Advertising 80

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 262

Point of Sale Checkout Consumer Promotions 262

365 Retail

APRIL 2, 2024

Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

365 Retail

JULY 18, 2023

“Overstocking began last year due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume.

Marketing 263

Marketing Promotions Jewelry Management 263

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

365 Retail

DECEMBER 21, 2022

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

Promotions 75

Promotions Outdoor Fulfillment Advertising 75

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail Next

OCTOBER 15, 2019

Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. Let’s review five ways you can use video to help improve your retail business. Influence In-Store Shopping Too.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Minded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

Advertising 52

Advertising Management Promotions Shopping 52

Retail Prophet

AUGUST 11, 2023

Today, we sit on the edge of yet another technology revolution in retail, with investment by retailers in AI and machine learning projected to increase up to eight-fold by 2032. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Shopper Intelligence

MAY 26, 2022

The more we know about the ”destination” the more we can shape our shopper marketing to fit the existing thoughts the shopper has already developed. We can “advertise” on the route a shopper takes from entrance to our category. Of course, this model can apply to everything from a price promotion to a display. It grabs attention.

Marketing 52

Marketing Supermarket Returns Planning 52

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Retail Next

MARCH 10, 2020

Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. There are plenty more not mentioned here, but these are the most popular for retail marketing. Print Advertising.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retalon

SEPTEMBER 11, 2020

That’s because many retailers start with the wrong question when attempting to forecast: “How much do I need to sell?”. For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Demand Forecasting Methodologies.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

SEPTEMBER 3, 2021

In the past, retailers with the largest size and quantity of physical locations dominated the retail landscape. This resulted in retail brands competing for real estate space and large quantities of brick-and-mortar locations being developed. The retail bubble explained). How did we get here?

Consumer 41

Consumer Location Fulfillment Shopping 41

Retail Geek

JUNE 25, 2021

Amazon Prime day was launched in 2015 to celebrate Amazon’s 20th anniversary, and has become a world-wide summer shopping event. Changing as far as how people are marketing Prime day are they investing off of the primary Market places they’re selling at to drive traffic to those marketplaces is all the as far as you can see.

Apparel 66

Apparel Advertising Marketing Fulfillment 66