Retail Minded

FEBRUARY 20, 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Rain Pros

MAY 1, 2023

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail Next

SEPTEMBER 26, 2019

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. Needless to say, the online retail industry has gotten bigger. That is why effective retail marketing is crucial. Use web push notifications.

Retail Marketing 52

Retail Marketing Marketing Customer Retention Promotions 52

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. From the assortment of products to the technique used to promote those products. Nowadays, customers are not shopping in-store just for the products, they are doing it to take advantage of the whole shopping experience. Over time a lot has changed.

Advertising 214

Advertising Promotions Shopping Retail Marketing 214

Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Stores need to have some sort of appeal to draw in passers-by and offer them a memorable shopping experience that will leave them wanting more.

Promotions 162

Promotions Shopping Marketing Consumer 162

Wiser

APRIL 11, 2024

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers.

Promotions 78

Promotions Consumer Shopping Marketing 78

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 253

Retail Bound

APRIL 11, 2022

Today’s modern retail ecosystem is dynamic, complex, and involves multiple channels like large-chain, specialty and regional stores, catalog retailers, ecommerce sites, TV shopping networks, incentive, and reward marketing channels, and B2B verticals like hospitality, travel, and more. Retail Marketing Channels.

Retail Marketing 52

Retail Marketing Marketing Specialty Store Shipping 52

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. A recent global shopper survey revealed that while 78% of shoppers often or always shopped in-store prior to COVID, by spring 2021 that had dropped by half to 39%.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Then there is the floor beneath them. Ideal for mid-term use, this product can be installed by any employee. “To

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. No one would have dared ask Americans to choose between their two favorite sports — shopping and football. Remember the Black Fridays of yore?

Shopping 251

Shopping Advertising Consumer Accounting 251

Retail TouchPoints

MARCH 26, 2024

Brands can capitalize on this distinctive advantage by utilizing first-party data directly or via trusted partners to refine advertising precision, targeting consumers actively seeking products across their online shopping journeys and beyond. The use of survey questions like “Are you familiar with this retailer?”

Advertising 219

Advertising Apparel Consumer Marketing 219

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Consumer Shopping Accessories Promotions 328

Retail TouchPoints

NOVEMBER 22, 2022

Co-producing the experience as a complement to its “Lowe’s Actually” campaign, the retailer hopes to convey that it can provide a comprehensive holiday shopping experience beyond construction materials to satisfy consumers’ decorating needs — and even make a few sales at the same time.

Shopping 251

Shopping Consumer Planning Marketing 251

Shopper Intelligence

MARCH 24, 2021

These insights about beer shopping behaviour were first published as part of The Grocer’s Alcohol Category Report 2020. From Lock-in to Lockdown: changes in Beer Shopping Behaviour during Covid. This meant understanding beer shopping behaviour, needs and motivations. Beer and Cider shoppers love promotions.

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Shopping Grocer Promotions Supermarket 52

Retail TouchPoints

NOVEMBER 23, 2022

Cannabis sales were up 62% on Black Friday 2021 compared to the average November day, and the same approach traditional retailers utilize to draw in shoppers has a role to play for cannabis marketing and promotions — with an added emphasis on working with distributor partners and educating shoppers. Do you have signage set up?

Marketing 252

Marketing Promotions Retail Marketing Returns 252

Retail Bound

APRIL 23, 2024

In this blog post, we will discuss the latest trends in retail and how product startups can adapt to these changes. Rise of E-commerce The rise of e-commerce has been one of the most significant trends in retail in recent years. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Tokinomo

JANUARY 24, 2023

The release was promoted through videos by influencers, including a partnership with TikToker Celina Spooky Boo. Philadelphia recently released a limited-edition product called " A Little Taste of Hell ," which is a cream cheese infused with ghost peppers with a Scoville Heat Unit measurement of 1,041,427.

Inventory Management 215

Inventory Management Management Promotions Retail Marketing 215

Retail Focus

DECEMBER 3, 2023

We may still be some way off robots doing our shopping for us Widespread benefits if used properly Jo Causon, chief executive of The Institute of Customer Service, the UK-facing independent professional membership body for customer service, is upbeat about the relationship between AI and retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

365 Retail

NOVEMBER 7, 2023

This partnership is set to bring a novel shopping experience to UK customers, allowing them to purchase LEGO toys through the Just Eat platform. This service is scheduled to commence on 8th November, aligning perfectly with the onset of the festive shopping season.

Accounting 104

Accounting Promotions Shopping Location 104

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

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Shipping Fast Fashion Fashion Consumer 130

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Promotions Fashion Apparel Marketing 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Promotions 98

Promotions Marketing Shopping Planning 98

Retail Bound

DECEMBER 26, 2023

The Rise of E-commerce The past few years have seen a significant increase in online shopping, with the pandemic accelerating this trend even further. As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future.

Retail Trends 52

Retail Trends Promotions Consumer Marketing 52

Retail TouchPoints

DECEMBER 6, 2022

Design elements within the SoHo shop speak to Athleta’s commitment to sustainability and empowering women, such as an entrance that features the Athleta logo framed by an image of a forest canopy. The store will also offer free alterations, buy-online, pickup in-store (BOPIS) services and free personalized styling appointments.

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Checkout Location Promotions Planning 271

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

Store Layout 98

Store Layout Promotions Marketing Retail Marketing 98

Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question is: are retailers ready to handle it? They say you can never go back. A recent survey by McKinsey & Co.

Consumer 311

Consumer Inventory Management Boutique Management 311

CJ Retail Solutions

MARCH 15, 2023

As a business owner, you understand the importance of merchandising in your shop. Good retail merchandising is essential for attracting customers, improving sales, and creating a positive shopping experience. That’s where a Retail Solutions company like CJ Retail Solutions can help.

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Store Layout Inventory Management Promotions Merchandise Store 52

365 Retail

APRIL 2, 2024

Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

Promotions 130

Promotions Customer Experience Marketing Retail Marketing 130

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Prime Day and its halo effect mark July. Learn From: Electronics.

Marketing 181

Marketing Beauty and Health Sporting Goods Advertising 181

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%

Payment Services 215

Payment Services Checkout Inventory Management Customer Experience 215

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. This online liquor retailer needed to up its messaging game for more engaged customers, so it turned to Braze Connected Content.

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Fulfillment Consumer Accounting Promotions 130

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 269

Marketing Customer Experience Finance Retail Marketing 269

Retail TouchPoints

FEBRUARY 9, 2024

SMBs Are Disproportionately Impacted by Retail Crime The stores hurt the most by retail crime aren’t big box stores. They’re mom and pop shops — the local businesses that form the lifeblood of countless communities throughout the country. James Stark is the Segment Development Manager for Retail at Axis Communications.

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Loss Prevention Jewelry Customer Experience Management 223