Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. billion in 2022.

Shopping 253

Shopping Advertising Customer Experience Apparel 253

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 262

Merchant Services Payment Services Shopping Checkout 262

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. The company said in a blog post announcing the development that it plans to “start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences.”

Advertising 232

Advertising Planning Shopping ATS 232

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. billion of which are refreshed every hour.

Shopping 277

Shopping Accounting Advertising Consumer 277

Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” And retailers are still finding new places within stores to run these ads.

Planning 257

Planning Advertising Marketing Customer Experience 257

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 310

Loss Prevention Planning Customer Experience Inventory Management 310

Retail TouchPoints

MARCH 29, 2024

“Retailers are continuously working to captivate customers at all stages of their shopping journey, and Orange Apron Media is at the forefront of this ever-changing digital advertising landscape, helping brands connect with customers closer to the point of purchase.” Register today to save on ticket prices!

Advertising 247

Advertising Customer Experience Planning Marketing 247

Retail TouchPoints

APRIL 5, 2023

Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. This multi-year outlook assumes all of Walmart’s business segments will contribute to these growth targets.

Planning 226

Planning Fulfillment Returns Advertising 226

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 288

Advertising Inventory Management Management Consumer 288

Retail TouchPoints

DECEMBER 8, 2021

Despite widespread concern about delays, we see solid evidence that many consumers are getting a late start on their shopping. According to our survey: On average, consumers have completed just 20% of their holiday shopping Some 39% haven’t done any holiday shopping yet 74% plan to do at least some last-minute holiday shopping this season.

Shopping 252

Shopping Shipping Finance Advertising 252

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 308

Social Commerce Shopping Advertising Marketing 308

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 293

Merchant Services Advertising Shopping Management 293

Retail TouchPoints

SEPTEMBER 30, 2022

With Instagram, TikTok and other social platforms increasingly capturing mindshare and dollars from Google, it should come as no surprise that the search and advertising giant is responding ,” saidCory Cummings, Co-founder of headless commerce solution Pack in comments shared with Retail TouchPoints. “ Just Add the Word “Shop”.

Shopping 279

Shopping Apparel Advertising Consumer 279

Inside Retail

SEPTEMBER 7, 2022

Meta Platforms Inc’s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shounak Dasgupta.

Shopping 130

Shopping Advertising Planning 130

Retail Gazette

NOVEMBER 8, 2023

Waitrose is investing in delivering personalised online shopping that will improve the online search and browsing experience using AI tools. ” Burbedge said the tools should help customers with meal planning too. For example, if they search for ‘what goes well with steak?

Shopping 116

Shopping Grocer Supermarket Advertising 116

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 274

Planning Advertising Marketing Returns 274

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. First-party customer data.

Advertising 262

Advertising Marketing Accounting Planning 262

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Advertising 162

Advertising Promotions Shopping Marketing 162

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement.

Advertising 206

Advertising Promotions Planning Shopping 206

Rangeme

SEPTEMBER 28, 2021

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. Digital advertising boom time.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 268

Checkout Advertising Finance Consumer 268

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Yahoo Shops is unique in that it is part of the larger Verizon digital media ecosystem.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. Shoppers will be able to connect to their local store through the social ads to clip offers and add products that they’re interested in to their shopping list. In the U.S.

Advertising 221

Advertising Grocer Promotions Supermarket 221

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The post Pinterest launches new ad features to drive shopping appeared first on Inside Retail.

Shopping 130

Shopping Advertising Promotions Planning 130

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

Shopping 264

Shopping Planning Marketing Advertising 264

Inside Retail

JUNE 30, 2022

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising.

Planning 130

Planning Advertising Point of Sale Supermarket 130

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 258

Merchant Services Advertising Management Shopping 258

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We really want to be that one-stop-shop to talk to the Australian premium shopper,” he said. “We

Advertising 243

Advertising Marketing Promotions Shopping 243

Inside Retail

FEBRUARY 20, 2022

IR: Can you tell me more about the long-term plans for this campaign? So it’s not a stop-start advertising program, it’s a program and a message that’s going to last through the rest of the year, and it may actually last longer. That’s the style that will continue for some time.

Planning 130

Planning Advertising Outdoor Marketing 130

A1 Retail

OCTOBER 12, 2023

With byAmazon groceries, consumers can expect more wow in their weekly shop. Banana Smiles’ promotes top-up shops including byAmazon yoghurt, coffee and bananas; ‘Prawn Smiles’ showcases on-the-go lunchtime meals such as prawn pasta salad; ‘Chilli Smiles’ celebrates the byAmazon range of quality evening meals with a Chicken Tikka Masala.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising. Japan and APAC markets.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 245

Accessories Apparel Advertising Fashion 245

Retail TouchPoints

NOVEMBER 28, 2023

Otterman will lead strategic marketing efforts at Macy’s, building awareness, engagement and loyalty among all customer segments via brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment and media strategy.

Marketing 227

Marketing Visual Merchandising Advertising Planning 227

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 280

Advertising Accounting Returns Management 280

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 298

Merchant Services Advertising Shopping Drop-Shipping 298

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 306

Consumer Advertising Shrinkage Planning 306