Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. Shoppers will be able to connect to their local store through the social ads to clip offers and add products that they’re interested in to their shopping list. In the U.S.

Advertising 211

Advertising Grocer Promotions Supermarket 211

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Advertising 162

Advertising Promotions Shopping Marketing 162

Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 302

Social Commerce Shopping Advertising Marketing 302

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Advertising Promotions Planning 130

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

SEPTEMBER 30, 2020

While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

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Promotions Fulfillment Advertising Planning 293

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We really want to be that one-stop-shop to talk to the Australian premium shopper,” he said. “We

Advertising 243

Advertising Marketing Promotions Shopping 243

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

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Planning Advertising Marketing Returns 269

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Ads are everywhere and Japanese consumers are very receptive to advertising. Japan and APAC markets.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

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Promotions Customer Experience Point of Sale Accessories 273

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 256

Merchant Services Finance Advertising Marketing 256

Wiser

APRIL 29, 2024

At its core, the Perfect Store concept for eCommerce is about crafting an optimal shopping experience that maximizes a brand’s sell-out potential across online platforms. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 260

Advertising Promotions Consumer Customer Experience 260

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 282

Advertising Accounting Marketing Promotions 282

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 246

Advertising Consumer Returns Shopping 246

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. It shows where consumers dwell and which competitors they shop at, as well as complementary sites they visit before and after your business.

Location 275

Location Advertising Promotions Point of Sale 275

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . The good news is even if your sales didn’t pan out as you hoped during November’s high volume shopping days, there’s still an enormous opportunity on the horizon. .

Advertising 74

Advertising Apparel Shipping Promotions 74

Retail Focus

DECEMBER 3, 2023

We may still be some way off robots doing our shopping for us Widespread benefits if used properly Jo Causon, chief executive of The Institute of Customer Service, the UK-facing independent professional membership body for customer service, is upbeat about the relationship between AI and retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

NOVEMBER 13, 2023

One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024. Hallinan: The plan for Marlow was to reach a new set of customers more efficiently by creating a new brand with its own website.

Wholesale 252

Wholesale Advertising Consumer Promotions 252

Inside Retail

DECEMBER 3, 2023

So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Using a high-propensity audience is a very effective way to promote your products or services through digital channels. It’s time to target people, not browsers.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail Focus

MARCH 3, 2023

Even before the emergence of online shopping, high street retail brands were doing everything possible to ensure they were developing an edge against their competitors. For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements. There is much competition in the retail industry.

Promotions 130

Promotions Advertising Apparel Consumer 130

Retail TouchPoints

JULY 1, 2022

A walk to the corner shop to pick up a coffee is not a journey. Journeys take planning and effort. Nonetheless, “customer journey” feels quite right for how people have digitally shopped, and especially in the West. While badly overused, this term conceals a hidden truth: journeys take a long time. Shoppable everything.

Advertising 268

Advertising Consumer Shipping Marketing 268

Wiser

APRIL 3, 2023

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

V Count

MARCH 6, 2024

Attracting customers to your physical store and persuading them to purchase your products is a complex and multifaceted task that requires careful consideration and strategic planning. Let’s delve into eight essential steps to effectively entice customers to purchase products from your retail shop.

Shopping 52

Shopping Advertising Checkout Store Layout 52

V Count

MARCH 6, 2024

Attracting customers to your physical store and persuading them to purchase your products is a complex and multifaceted task that requires careful consideration and strategic planning. Let’s delve into eight essential steps to effectively entice customers to purchase products from your retail shop.

Shopping 52

Shopping Advertising Checkout Store Layout 52

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. The shift is not just in revenue though: BFCM are impacting retail planning cycles and even possibly the magic of Christmas.

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Consumer Planning Advertising Shopping 246

Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.

Promotions 130

Promotions Shopping Advertising Consumer 130

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

OCTOBER 11, 2021

Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal. The announcement doesn’t specify what relationship the marketplace will have with providers, but it does state that sellers can expect “integration and item setup via API, integration partners or web portal.”.

Payment Services 264

Payment Services Drop-Shipping Fulfillment Shipping 264

Inside Retail

APRIL 16, 2024

The store offers the community a gathering place for special events, as well as a one-of-a-kind shopping destination. Rather, he said, Apple’s decision to open a large flagship store is based on long-term planning and will not be affected by short-term external factors.

Shipping 130

Shipping Promotions Advertising Marketing 130

Independent Retailer

NOVEMBER 21, 2022

A Shift In Advertising Focus. In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there is a widely expected lack of demand. Use Intelligent Inventory Planning. by Mark Hook.

Shopping 73

Shopping Merchant Services Consumer Planning 73

Retail TouchPoints

OCTOBER 14, 2022

. “By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. TikTok’s Shopping Ads format.

Advertising 284

Advertising Fulfillment Returns Shopping 284

Retail Smart Guys

OCTOBER 18, 2022

The planning of retailing process requires vigorous efforts, data, research, and in-depth analysis to ensure its fruition in optimizing your retail stores. To guide your way to developing a retail planning process, here’s a five-step approach to get you started. A robust retail plan is not what it all takes. Market Analysis.

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Planning Advertising Accounting Marketing 52