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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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Apple restarts its advertising on Twitter

Retail Wire

Apple is planning to resume advertising on Twitter after the social media site offered incentives to get them and others to return. Apple is the largest advertiser on Twitter, according to Elon Musk. Twitter is offering to match dollar-for-dollar ad expenditures of $500,000.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Walmart Plans to Bring Automation to 65% of its Stores by 2026

Retail TouchPoints

Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. The event was held at the retailer’s Brooksville, Fla.

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5 Must-Have Products to Advertise Your Business for 2022

Retail Minded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and how it plans to stay connected with customers going forward. Our current plan is to come off the platforms that have chosen to ignore their own evidence, but we will return if they make their spaces safe.

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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

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