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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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The seven golden rules for international e-commerce expansion

Inside Retail

Building a detailed plan will help minimise risk and focus you on those areas that will make the biggest impact for your business. Wait for some organic traction – don’t rush it Rushing into global markets without a solid plan? If you want to compete, you’ll need speedy, reliable, economical shipping options.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Perform your advertising research now. What still needs to ship?

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The trade-off is long shipping times, another thing Wish is working hard to improve. Reducing shopping and shipping friction.

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Google also plans to automatically add the small business attribute to some merchants’ listings based on factors like how many products they offer, the number of locations they have or how much web traffic they get. The tools will be available first to U.S. The knowledge panel will also appear for more merchants than it did previously.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . But make no mistake, the return to “traditional” media by no means has to be boring. Stand Out Beyond Free Shipping .