Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

MAY 30, 2025

Employee-centric communications were relegated to the scrap heap of advertising. Brands like Currys, Kwik Fit and Bensons for Beds have realised that for their best chance of differentiation, they should return to the truth of what made their image successful in the first place their employees. The result? Empowering employees.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. billion Kroger-Albertsons tie-up as well as the November 2024 end of a planned Capri Holdings and Tapestry merger. Walgreens Agrees to $192.5M consumers wallet.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022.

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? The answer, of course, is that the company doesnt plan to: We operate like the worlds largest startup in large part because of our culture of Why, Jassy added.

Fulfillment 191

Fulfillment Merchant Services Advertising Shipping 191

Retail TouchPoints

APRIL 5, 2023

Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. The event was held at the retailer’s Brooksville, Fla.

Planning 245

Planning Fulfillment Returns Advertising 245

Inside Retail

MAY 6, 2025

Just shy of 30 years in the trade, Sky Music has consistently invested in more digital marketing over the past five years, but had not been in a rush to get on the social advertising scene. We recently started to invest in social media advertising, and the results have surpassed our expectations.

Advertising 130

Advertising Returns Marketing Planning 130

Retail Focus

FEBRUARY 6, 2025

Achieving this level of integration demands meticulous planning, strong infrastructure, and expert technical support to ensure each component operates harmoniously. Features like booking an in-store pickup online or returning online purchases in person are now viewed less as perks and more as baseline expectations.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

JULY 30, 2024

Everyone celebrates and quickly starts planning the ribbon-cutting ceremony. You can even incentivize consumers to return to the same retailer where they made the original purchase and tell them exactly which aisle they can find the new product. But then, when the product finally arrives and it’s officially showtime, what happens?

Advertising 263

Advertising Consumer Shopping Accounting 263

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

Advertising 304

Advertising Accounting Returns Management 304

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail Gazette

APRIL 16, 2025

Argos, Sainsburys general merchandise arm, returned to sales growth in the final quarter after a tough first half. The group also confirmed that proceeds from the sale of its banking assets would be partly returned to shareholders via a 250m special dividend in the second half of the year, subject to regulatory approval.

Payment Services 104

Payment Services Returns Fulfillment Advertising 104

Retail TouchPoints

FEBRUARY 5, 2021

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences.

Advertising 294

Advertising Returns Planning Management 294

Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

Advertising 288

Advertising Location Marketing Consumer 288

Retail TouchPoints

OCTOBER 10, 2024

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. Enter a retail media boom and a subsequent retail media headache.

Advertising 260

Advertising Management Returns Consumer 260

Retail Wire

DECEMBER 5, 2022

Apple is planning to resume advertising on Twitter after the social media site offered incentives to get them and others to return. Apple is the largest advertiser on Twitter, according to Elon Musk. Twitter is offering to match dollar-for-dollar ad expenditures of $500,000.

Advertising 113

Advertising Returns Planning 113

Retail TouchPoints

JULY 30, 2020

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

APRIL 9, 2025

customers and a limited number of brands, and the company said it plans to roll out the feature to more customers and more brands based on the feedback it receives. However, delivery, returns, exchanges and customer service will all still be managed by the brand itself.

Shopping 147

Shopping Advertising Consumer Accessories 147

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 260

Advertising Promotions Marketing Returns 260

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 278

Planning Advertising Marketing Returns 278

Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

NOVEMBER 9, 2022

By joining forces with Carrefour, a clear leader in this domain across Europe and Latin America, we will be able to provide clients with unparalleled customer understanding and direct access to premium inventories, the ones that generate the highest conversion rates and return on ad spend for advertisers.

Advertising 290

Advertising Marketing Returns Planning 290

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail Focus

DECEMBER 12, 2024

Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. Retail media is experiencing exponential growth, valued at $150 billion, and surpassing traditional advertising growth rates.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 292

Advertising Consumer Returns Shopping 292

Retail TouchPoints

DECEMBER 9, 2024

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. You hadn’t planned to purchase anything, yet the content captivates you in such a way that it sparks an unexpected need.

Consumer 277

Consumer Drop-Shipping Fulfillment Shipping 277

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278