Retail TouchPoints

OCTOBER 18, 2024

Image courtesy Lidl In partnership with advertising and design agency MONO , the grocer has developed a new look that is now on display across in-store signage, online videos, billboards and more. We’re putting the ‘super’ in supermarket (make that The Super-EST Market). in a statement. Buckle up, because Lidl U.S.

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Supermarket Grocer Advertising Marketing 277

Retail TouchPoints

MAY 9, 2025

Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. A movement is growing among food retailers that is not only disrupting how they go to market but is rewriting shopper expectations altogether. As such, traditional grocers are losing market share. But thats changing.

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Grocer Supermarket Promotions Customer Experience 173

Retail TouchPoints

MARCH 25, 2025

The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

JUNE 16, 2025

This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant.

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Advertising Supermarket Promotions Location 147

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Advertising Supermarket Returns Customer Experience 263

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 246

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

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Advertising Supermarket Marketing Consumer 147

Retail Focus

SEPTEMBER 14, 2023

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

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Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.

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Supermarket Promotions Advertising Consumer 147

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.

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Advertising Grocer Promotions Supermarket 244

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. The rise of consumer cross-shopping is top of mind for supermarkets as they strategise how to remain competitive. “We

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Consumer Shopping Supermarket Promotions 255

Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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Supermarket Discount Store Store Layout Returns 264

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Advertising Marketing Management Customer Experience 264

Inside Retail

SEPTEMBER 23, 2024

The ACCC has alleged that the two supermarkets offered certain products at a regular price for at least 180 days before increasing the price of the product by at least 15 per cent for a relatively short period of time – later placing those products on their ‘Prices Dropped’ or ‘Down Down’ programs.

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Supermarket Promotions Advertising Consumer 130

Inside Retail

NOVEMBER 25, 2024

Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Promotions Marketing Target Market Shopping 130

Retail Gazette

MARCH 11, 2025

The department will be responsible for all elements of the retailers retail media, including screens, online advertising and traditional PoS across Iceland and Food Warehouse. The supermarket chain has already rolled out digital screens in some of its newer format stores but has yet to introduce them to the majority of its store estate.

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Supermarket Grocer Advertising Promotions 96

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

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Payment Services Advertising Customer Experience Consumer 312

Retail Gazette

JUNE 16, 2025

The grocer’s platform was built in-house by the supermarket chain and Nectar360 alongside partner brands and agencies. The supermarket chain said it will harness customer insights and AI to deliver audience insights, media planning and activation, optimisation and measurement into one single portal.

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Supermarket Advertising Grocer Marketing 59

Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Advertising Grocer Supermarket Location 125

Retail TouchPoints

JULY 12, 2024

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.

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Advertising Checkout Promotions Supermarket 279

Retail Gazette

APRIL 16, 2025

Sainsburys has forecast flat profits for the year ahead as it looks to maintain momentum in a highly competitive market, despite reporting a solid 7.2% increase in annual profit.

Payment Services 105

Payment Services Returns Fulfillment Supermarket 105

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip.

Consumer 306

Consumer Advertising Shrinkage Marketing 306

Retail Gazette

AUGUST 21, 2024

Warm weather and household buying ahead of summer holidays accelerated sales growth at UK supermarkets this month, although Asda continued to struggle, fresh data shows. Tesco, Sainsburys, discounter Lidl and Waitrose also gained market share but Asda lagged behind. Sales at the supermarket fell 6.4% and it lost 1.3

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Supermarket Advertising Shopping Marketing 105

Inside Retail

MAY 3, 2021

Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores. So, how does it work? ” Thriving categories.

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Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

JULY 12, 2023

Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.

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Supermarket Grocer Advertising Consumer 246

Retail TouchPoints

JUNE 6, 2022

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

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Supermarket Advertising Store Operations Management 291

Retail TouchPoints

JUNE 17, 2024

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.

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Supermarket Advertising Shopping Consumer 277

Retail Gazette

JUNE 16, 2025

The government has written to Sainsbury’s and Morrisons urging them to stop “advertising and promoting” heated tobacco products, which it says is illegal. “All tobacco products are harmful to health.”

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Supermarket Advertising Grocer Promotions 72

Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.

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Supermarket Advertising Location Planning 278

Retail Gazette

FEBRUARY 12, 2025

Sainsburys has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog. The supermarket added that it had since amended the advert to add further clarification.

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Advertising Supermarket Consumer Shopping 76

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Apparel Fashion Advertising Supermarket 264

Inside Retail

JULY 11, 2023

Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. As a result, there was a gap in the market for a yeast spread. Walter Thompson.

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Advertising Shipping Supermarket Marketing 189

Retail TouchPoints

FEBRUARY 28, 2022

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. While they may be a little out of their depth in providing fast, commoditized experiences, they’ve been mastering creativity and emotion for the past 100 years.

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Fulfillment Jewelry Advertising Department Stores 264

Inside Retail

APRIL 15, 2024

Sydney-based entrepreneur, Julia Sakr, founded the luxury dog-bed brand, Barney, one of the brands that was “duped” recently by multinational supermarket Aldi. “I One such business, let’s call them ‘Lazy Dog’, bases their advertising on us, their ads read ‘up to 40 per cent cheaper than Barney’ which is flattering but misleading,” said Sakr.

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Supermarket Consumer Advertising Accounting 277

Retail Gazette

MAY 12, 2025

Iceland is set to ramp up its retail media proposition via a new partnership with marketing agency GIG Retail. GIG Retail will allow Iceland to incorporate non-endemic brands to roll out campaigns for the supermarket’s shoppers, with its first campaign with Smart Energy GB already live on the retailer’s website.

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Supermarket Grocer Advertising Promotions 59

Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

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Advertising Supermarket Consumer Marketing 98