Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

Marketing 179

Marketing Beauty and Health Sporting Goods Advertising 179

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 298

Customer Experience Social Commerce Advertising Shopping 298

Retail TouchPoints

NOVEMBER 21, 2023

If retailers are only prioritizing their marketing dollars from Black Friday through Christmas Day, they’re likely missing out on an audience that has already begun their holiday shopping. The takeaway for retailers is that there isn’t a hard stop to holiday cheer, and brands can extend the deals and savings well into 2024.

Shopping 227

Shopping Specialty Retailers Consumer Department Stores 227

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Independent Retailer

APRIL 5, 2022

Just this alone is a really good indicator that retailers should be addressing them specifically, but there is a difference between simply paying attention and marketing to them versus understanding how they shop and engage differently than generations previously. Creating an Effective Marketing Strategy.

Marketing 74

Marketing Advertising Consumer Shopping 74

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. Making sense of data as a retailer.

Marketing 59

Marketing Consumer Point of Sale Advertising 59

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 232

Kiosk Outdoor Checkout Marketing 232

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031. Google, Inter IKEA Systems B.V., Microsoft Corp.

Jewelry 79

Jewelry Apparel Advertising Retail Marketing 79

Shopper Intelligence

MAY 26, 2022

Shopper Marketing – think of it as a diversion. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations.

Marketing 52

Marketing Supermarket Returns Planning 52

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. The direct connection enables brands to better understand their marketing effectiveness and make the most out of their TikTok advertising spend.”. “We

Advertising 52

Advertising Marketing Retail Marketing Planning 52

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. They are very mature in the Indian market with a strong foundation. per cent increase in revenue to US$152.3

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

365 Retail

MAY 25, 2022

Wunderkind, the leading performance marketing engine that powers personalisation at scale for online brands and retailers, has scaled its operations in Europe with the opening of its Dutch HQ in Amsterdam. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

Advertising 120

Advertising Marketing Management Retail Marketing 120

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing. SEO (Organic Search).

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan?

Location 255

Location Retail Marketing Marketing Advertising 255

Retail Next

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail Bound

APRIL 11, 2024

However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s essential to learn from successful retail product launches to understand the key factors that contribute to their success.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 152

Jewelry Fashion Marketing Apparel 152

Cross Cap

OCTOBER 12, 2017

“Omni-channel marketing” phrase has been making a lot of noise in the recent years. Being “Multi-channel” meant to achieve the reach and discoverability by hitting the audience with a marketing message across the different marketing channels. That’s where omni-channel marketing comes into play. eCommerce.

Marketing 52

Marketing Planning Advertising Management 52

365 Retail

OCTOBER 20, 2022

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Independent Retailer

NOVEMBER 4, 2021

retail marketers claim to have lost sleep due to worrying about how the pandemic would impact their business. retail marketers are investing in improved personalization to better prepare themselves for the future of ecommerce, with omnichannel strategies partially shaped by the evolving behaviors and interests of individual consumers.

Advertising 71

Advertising Retail Marketing Consumer Marketing 71

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Bypassing intermediaries means brands control the trade margins through sales, marketing and inventory management. But could it still be a beneficial way for some smaller brands to launch into a market?

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Online shopping trends.

Target Market 130

Target Market Marketing Advertising Shopping 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. Operating in a highly saturated market, retail owners are having to explore unique ways to draw in customers, with AV displays being a core way to elevate spaces and capitalise on a customer’s initial interest.

Promotions 76

Promotions Outdoor Fulfillment Advertising 76

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Adoption of the omnichannel distribution system and cross-channel marketing.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Wiser

SEPTEMBER 12, 2022

Retailers and brands are facing the same challenges. You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Rangeme

SEPTEMBER 30, 2022

Netflix’s plans to launch a low-cost subscription service featuring advertising is a classic example. By offering a cheaper deal, and consumers accepting the compromise of having to view advertisements, it has found a way to navigate this conflict.

Consumer 52

Consumer Advertising Department Stores Finance 52

Shopper Intelligence

APRIL 30, 2021

Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. According to Forbes, emerging retail trends underscore the importance of adapting to new technologies to stay competitive.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume. This makes it an attractive option for businesses of all sizes.

Marketing 257

Marketing Promotions Jewelry Management 257