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Luxottica fined $1.5 million for spam law breaches

Inside Retail

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

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Capitalize on Summer Markets & Festivals

Independent Retailer

There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals. Especially for brands who are just starting out or do not yet have a storefront, summer markets and festivals are great ways to get your company name out there and make some sales. Make This Your 2022 Goal.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium experiential marketing. Brands will also be able to run fully immersive, integrated campaigns by combining experiential space with premium media through Landsec’s Spotlight platform.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Promote a hive mind toward imaging. Most importantly, loosen up!

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

The product is definitely the hero and customers are able to get an amazing styling experience in the new stores,” Yd’s head of marketing and creative Jeremy Taylor told Inside Retail. “We wanted to bring our product to life in a new, refreshed way for Yd.