Retail TouchPoints

APRIL 4, 2024

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

Outdoor 226

Outdoor Fashion Fulfillment Wholesale 226

Inside Retail

FEBRUARY 27, 2022

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. We’ve always taken a curated approach. “We’ve

Marketing 130

Marketing Planning Outdoor Accounting 130

Retail TouchPoints

JUNE 14, 2023

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

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Outdoor Beauty and Health Shopping Promotions 257

Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 142

Marketing Promotions Outdoor Consumer 142

Wiser

NOVEMBER 16, 2023

One of its standout features is its capacity to provide competitive pricing and promotions intelligence. Equally important is DSI’s ability to offer in-depth analysis of promotional activities across the digital space. This data is then utilized to assess its impact on market share and to influence future promotions.

Promotions 148

Promotions Outdoor Payment Services Marketing 148

Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. Long also joined the company in 2019 to lead its marketing organization and membership work. Cameron Janes.

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Outdoor Finance Promotions Marketing 248

Inside Retail

JUNE 20, 2023

Canadian-born technical outdoor wear brand Arc’teryx will launch its first NSW store in Bondi Junction on Thursday (June 22), with plans to open more in the coming years. Arc’teryx said its market share in Australia has increased as a result of its market-leading goods and dedication to helping out local communities.

Outdoor 130

Outdoor Apparel Shipping Promotions 130

Independent Retailer

MARCH 31, 2022

There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals. Especially for brands who are just starting out or do not yet have a storefront, summer markets and festivals are great ways to get your company name out there and make some sales. Make This Your 2022 Goal.

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Marketing Outdoor Advertising Location 79

Inside Retail

MAY 4, 2023

Group MD and CEO Anthony Heraghty said the current macro environment remains “challenging” for the business but assured shareholders that its market position and loyal customer base will help maintain trading. Camping and outdoor specialist Macpac delivered a “record” Easter trading result with total sales up 38 per cent.

Outdoor 130

Outdoor Promotions Returns Marketing 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

A1 Retail

JULY 19, 2021

Premium digital out of home (DOOH) media owner Ocean Outdoor will carry highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The activation will promote the Toyota Yaris Hybrid. Across the rest of the UK, Ocean will air Olympics highlights in partnership with Eurosport.

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Outdoor Promotions Location ATS 76

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Offer Spring-Themed Promotions: Entice customers with special promotions and discounts tailored to the spring season.

Promotions 77

Promotions Outdoor Inventory Management Management 77

Retail Focus

JUNE 28, 2023

Here, Retail Focus speaks with two major suppliers in this market to find out more about the possibilities of surface work. Lowe said as sales and promotions come and go, so must your graphics. As well as promoting the spirits, beer and wine on sale, the mural had a personal touch with a ‘Cheers Redcliff’ message.

Outdoor 130

Outdoor Promotions Boutique Point of Sale 130

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Kiosk Outdoor Checkout Marketing 269

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Drop-Shipping 221

Drop-Shipping Shipping Outdoor Customer Retention 221

Retail TouchPoints

AUGUST 9, 2023

The revenue generated was strategically reinvested into a comprehensive range of enhanced services, including security, sanitation, arts support, events, marketing, parking and advocacy. Events and inventive marketing strategies were meticulously organized to promote the district’s vibrant atmosphere and attract more visitors.

Planning 240

Planning Promotions Outdoor Finance 240

365 Retail

MARCH 19, 2024

Landsec will launch a brand experience concept, ‘Below The Lights’, underneath the world famous Piccadilly Lights, W1, in response to growing demand for premium experiential marketing. Brands will also be able to run fully immersive, integrated campaigns by combining experiential space with premium media through Landsec’s Spotlight platform.

Outdoor 62

Outdoor Advertising Location Promotions 62

Retail TouchPoints

MAY 28, 2021

The outdoors is for everyone, and content is a powerful and relevant way to bring that belief to our members and new audiences,” said Paolo Mottola, Director of Content and Media at REI in a statement. “The

Outdoor 150

Outdoor Apparel Promotions Planning 150

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. 65% more likely to pick up their order in-store.

Home Furnishings 297

Home Furnishings Shipping Outdoor Consumer 297

Retail TouchPoints

FEBRUARY 23, 2022

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Promote a hive mind toward imaging. Most importantly, loosen up!

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Advertising Outdoor Marketing Promotions 264

Retail TouchPoints

MARCH 11, 2022

However, many businesses struggle to overcome an experience gap that emerges between what marketing says the brand experience should be and what customers say their experience actually is. Ultimately, employee experience is a key advantage that could be the difference between remaining viable in the market and losing out to the competition.

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Customer Experience Employee Engagement Promotions Outdoor 285

Inside Retail

SEPTEMBER 30, 2022

The product is definitely the hero and customers are able to get an amazing styling experience in the new stores,” Yd’s head of marketing and creative Jeremy Taylor told Inside Retail. “We wanted to bring our product to life in a new, refreshed way for Yd.

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Net Profit Apparel Outdoor Advertising 246

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 211

Shopping Merchant Services Accessories Drop-Shipping 211

Rangeme

FEBRUARY 15, 2024

The RangeMe Premium subscriber brand markets products – all manufactured in Kansas – that safely and securely transport outdoor equipment such as chainsaws, buckets, and assorted tools. But within just a couple of years, GearHaul secured deals with four of the largest retailers of outdoor equipment: Walmart, Lowe’s, Tractor Supply Co.

Outdoor 98

Outdoor Promotions Marketing ATS 98

Retail TouchPoints

MAY 15, 2024

Designing the Future of Existing Shopping Malls Repositioning shopping malls to facilitate greater flexibility in usage beyond retail will enable these spaces to adjust to evolving market trends and shifting consumer preferences. Nevertheless, the process of determining the optimal use case and design involves numerous steps.

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Shopping Department Stores Location Outdoor 276

Retail TouchPoints

DECEMBER 8, 2020

Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat. Renewed Emphasis on Convenience Opens the Door for More Customers.

Outdoor 290

Outdoor Shopping Consumer Accounting 290

Mass Relators

APRIL 24, 2024

Conversely, 48% of these shoppers say that it is because of their negative perceptions of price and promotions at grocery that they do not shop for HBC and GM products frequently when making their food and beverage purchases. The post Acosta: Grocery channel can grow with HBC/GM appeared first on MMR: Mass Market Retailers.

Beauty and Health 52

Beauty and Health Grocer Promotions Outdoor 52

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. The company launched its DTC site on Shopify , and then Florin joined in late 2018.

Wholesale 253

Wholesale Accounting Marketing Outdoor 253

Markerketing Experts

JUNE 5, 2019

Influencers can be a powerful tool for your ecommerce marketing campaigns, helping you reach a wider audience and ultimately drive more sales. When you plan carefully, you will see just how much value influencers can add to your ecommerce marketing success. Simple Ways to Optimise Your Ecommerce Marketing Influencer Efforts.

Marketing 52

Marketing Outdoor Planning Promotions 52

VMS

DECEMBER 3, 2021

Outdoor retailer REI (Sumner, Wash.) Cameron Janes joins the brand as Senior VP, Chief Commercial Officer, while Kelly Hall and Vivienne Long have been promoted to Executive VP, Chief Financial Officer, and Senior VP, CMO, respectively.

Visual Merchandising 92

Visual Merchandising Outdoor Promotions Consumer 92

Retail Next

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated. Engage and Inform Shoppers.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Merchant Services 251

Merchant Services Payment Services Consumer Outdoor 251

Cisco Retail

DECEMBER 3, 2021

Industrial Connectivity Competitive Takeout: This campaign was designed to help partners accelerate even more and capture the IoT multibillion market opportunity growing at 15% annually. Objective: Disrupt the top 3 competitors in the market (Ericsson/Cradlepoint, Sierra Wireless, Digi) to gain share.

Outdoor 105

Outdoor Accounting Promotions Marketing 105

Retail TouchPoints

FEBRUARY 14, 2023

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.

Merchant Services 269

Merchant Services Shopping Marketing Outdoor 269

Inside Retail

JUNE 1, 2023

Our Marrickville studio includes the office and production teams, so I’m able to be hands-on working across production and new product development, as well as sales, finance and marketing. IR: What is your approach to promoting a healthy work-life balance for yourself, and your employees?

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Outdoor Finance Management Promotions 130

Retail Next

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Email Marketing. SEO (Organic Search).

Marketing 64

Marketing Accounting Advertising Jewelry 64

Inside Retail

SEPTEMBER 20, 2021

Our sales have increased – in particular locally-made goods, office and school supplies and services, outdoor adventure products as well as local maps, books and guides,” she said. As an essential business, Anglesea News & Lotto has remained open throughout lockdowns and Nigro says sales have been up during these periods.

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Outdoor Supermarket Shopping Promotions 246