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Arc’Teryx opens its first Sydney store

Inside Retail

Canadian-born technical outdoor wear brand Arc’teryx will launch its first NSW store in Bondi Junction on Thursday (June 22), with plans to open more in the coming years. Every Arc’teryx order is delivered for free via carbon-neutral shipping.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. 65% more likely to pick up their order in-store.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. The company launched its DTC site on Shopify , and then Florin joined in late 2018.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

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Technology, trends and key takeaways from NRF’s Big Show

Inside Retail

Retailers need to invest in reusable packaging systems and promote sustainable product packaging. It has worked with suppliers on freight logistics, and with shipping giant UPS to optimise last mile solutions. Collaborative sustainability for retail A key trend here is the focus on reducing operational carbon footprint.