Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. and managed by the U.S. in November 2022. reads the company announcement. Digital Service (USDS).

Merchant Services 232

Merchant Services Payment Services Shopping Checkout 232

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 279

Merchant Services Shopping Checkout Social Commerce 279

A1 Retail

OCTOBER 12, 2023

With byAmazon groceries, consumers can expect more wow in their weekly shop. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 146

Advertising Sporting Goods Promotions Consumer 146

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 116

Advertising Grocer Payment Services Consumer 116

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

Payment Services 266

Payment Services Advertising Shopping Consumer 266

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. as the world’s favorite information engine in the late ’90s.

Merchant Services 247

Merchant Services Advertising Consumer Marketing 247

Retail TouchPoints

MAY 11, 2023

Generative AI in Search Shopping will be one of the key test cases for Google’s new Search Generative Experience (SGE), which uses generative AI to make more complex search tasks “simpler and smarter.” SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8 ”

Shopping 245

Shopping Accounting Advertising Consumer 245

Retail TouchPoints

FEBRUARY 23, 2023

If selected, the influencer would promote the products through social media posts in exchange for a percentage of the sales revenue. And these capabilities are available with little to no upfront investment in inventory and no obligation to manage the picking, packing and shipping of the products. Video has indeed evolved.

Marketing 353

Marketing Shopping Consumer Target Market 353

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 267

Social Commerce Beauty and Health Advertising Merchant Services 267

A1 Retail

SEPTEMBER 20, 2023

By Henrik Hansen, Business Development Manager, EDO at Samsung Electronics Europe As electric vehicle (EV) ownership increases and as we drive towards a sustainable future, more and more vehicle charging stations are popping up across Europe. Often strategically located near shopping malls, petrol stations and retail parks.

Advertising 59

Advertising Outdoor Promotions Supermarket 59

Retail TouchPoints

MAY 21, 2024

It encompasses a wide array of data types, from customer WiFi usage patterns and device interactions within the store to transactional data and online shopping behaviors. The optimization can improve customer service, reduce wait times and enhance the shopping experience.

Inventory Management 225

Inventory Management Payment Services Store Layout Promotions 225

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. . Payment systems evolution.

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 282

Social Commerce Shopping Advertising Marketing 282

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service. Optimise.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 224

Advertising Promotions Checkout Marketing 224

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. By streamlining the shopping experience and keeping transactions on-platform, online retailers can cut down the steps required for conversion. With over 4.95

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. This approach makes managing multiple campaigns easier and less complex as we scale.”

Advertising 259

Advertising Grocer Marketing Consumer 259

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 259

Promotions Customer Experience Point of Sale Accessories 259

365 Retail

FEBRUARY 14, 2022

With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they’ve purchased something after seeing it advertised, promoted or reviewed on the platform.

Advertising 64

Advertising Social Commerce Promotions Consumer 64

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 255

Marketing Promotions Advertising Comparison Shopping 255

Retail TouchPoints

AUGUST 22, 2023

The key question to ask is: ‘Where does my customer most often hope and expect to find my brand when initiating their shopping journey?’ Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings.

Advertising 198

Advertising Fulfillment Consumer Promotions 198

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 238

Advertising Promotions Consumer Customer Experience 238

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 266

Advertising Accounting Marketing Promotions 266

Retail TouchPoints

SEPTEMBER 7, 2023

The updates include new features for retailers that use the Instacart Storefront solution to power their ecommerce; updated functionality for its Caper Carts smart shopping carts; and a new app for Shopify that gives CPG brands access to Instacart Ads. And good data is the foundation for good AI solutions for retailers,” Sharma added.

Grocer 211

Grocer Accounting Advertising Shopping 211

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. in November 2022. We’re nimble and super entrepreneurial.

Shopping 190

Shopping Merchant Services Fulfillment Social Commerce 190

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. With more Australians choosing to shop online, consumers often rely on reviews and testimonials when making purchases, but misleading endorsements can be very harmful,” Ms Cass-Gottlieb said.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

Shopping 181

Shopping Merchant Services Accessories Drop-Shipping 181

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. These lead to environmental waste, for sure.

Promotions 239

Promotions Advertising Management Checkout 239

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. Robin Coles, Managing Director EMEA at XCCommerce.

Promotions 52

Promotions Consumer Management Advertising 52

Wiser

APRIL 29, 2024

At its core, the Perfect Store concept for eCommerce is about crafting an optimal shopping experience that maximizes a brand’s sell-out potential across online platforms. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

Promotions 130

Promotions Advertising Clienteling Customer Experience 130

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 235

Merchant Services Finance Advertising Marketing 235

Independent Retailer

DECEMBER 23, 2022

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Retailers must pay close attention to consumption patterns and build flexibility into their inventory management to address the changing needs of consumers.” Offer Promotions & Product Markdowns.

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Retail TouchPoints

DECEMBER 25, 2023

Consumers today expect a better in-store shopping experience from brick-and-mortar retailers, and retailers that can give it to them will continue to thrive even in the face of ever-increasing convenience from online competitors. Effectively managing inventory has never been an easy task for retailers. Costco grew revenue by 6.7%

Customer Experience 216

Customer Experience Dead-Stock Store Layout Point of Sale 216