Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

Merchant Services 288

Merchant Services Shopping Payment Services Advertising 288

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 277

Merchant Services Shopping Checkout Social Commerce 277

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 264

Shopping Payment Services Advertising Finance 264

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. and managed by the U.S. in November 2022. reads the company announcement. Digital Service (USDS).

Merchant Services 229

Merchant Services Payment Services Shopping Checkout 229

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 290

Advertising Shopping Promotions Marketing 290

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.

Shopping 217

Shopping Advertising Consumer Marketing 217

Retail TouchPoints

NOVEMBER 15, 2022

Selena Gomez fans may love her wardrobe in Only Murders in the Building, but those who want to buy clothes like the ones she wears — or products advertised during the show — may find themselves grappling with an experience that’s as old school as her sidekicks in the Hulu series. Here are three things marketers can do now.

Consumer 230

Consumer Shopping Advertising Marketing 230

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 177

Advertising Planning Shopping Marketing 177

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 230

Shopping Specialty Retailers Consumer Department Stores 230

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

Merchant Services 258

Merchant Services Shopping Advertising Shipping 258

Retail Gazette

MARCH 5, 2024

Sainsbury’s has launched a branded shops concept on its website powered by its Nectar360 ecommerce media platform. The offering, which creates a ‘shop-in-shop’ experience that gives customers access to all of a brand’s products on one page, can be launched in 10 days and include up to 100 product listings.

Shopping 114

Shopping Supermarket Advertising Management 114

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 271

Advertising Inventory Management Management Consumer 271

Retail TouchPoints

MAY 11, 2023

Generative AI in Search Shopping will be one of the key test cases for Google’s new Search Generative Experience (SGE), which uses generative AI to make more complex search tasks “simpler and smarter.” SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8 ”

Shopping 243

Shopping Accounting Advertising Consumer 243

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 268

Merchant Services Advertising Shopping Management 268

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 265

Social Commerce Beauty and Health Advertising Merchant Services 265

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 215

Advertising Customer Experience Management Consumer 215

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

FEBRUARY 16, 2023

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. Retailers are now exploring innovative approaches, such as biometric authentication through facial recognition, to make the shopping experience faster and more enjoyable.

Payment Services 212

Payment Services Shopping Checkout Customer Experience 212

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 280

Social Commerce Shopping Advertising Marketing 280

Retail TouchPoints

MARCH 12, 2024

The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. Managing real-time moods is a way of strengthening fragile mental states in a world besieged by economic uncertainty, climate catastrophe and political unrest. Why the Mood? That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 210

Consumer Beauty and Health Advertising Shopping 210

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

Management 130

Management Fulfillment Advertising Returns 130

Retail TouchPoints

MARCH 11, 2021

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. They wanted to get out and didn’t linger in stores, or walk around aisles or window shop.

Shopping 237

Shopping Outdoor Fulfillment Returns 237

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. . Payment systems evolution.

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. Value proposition.

Advertising 242

Advertising Marketing Accounting Planning 242

Retail TouchPoints

FEBRUARY 27, 2024

Goose Media Network elevates convenience by delivering offers to customers right where they shop and allows us to build new connections with our customers and partners’ brands,” said Melissa Seabright, Advertising Manager for Wawa in a statement.

Advertising 216

Advertising Management Shopping Customer Experience 216

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 232

Merchant Services Advertising Management Shopping 232

Retail TouchPoints

MAY 3, 2024

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

Grocer 226

Grocer Advertising Management Consumer 226

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 246

Advertising Accounting Returns Management 246

Wiser

JUNE 14, 2022

Compliance from stores looks like displaying, advertising for, and selling a brand’s products according to the set guidelines you have provided retailers. This should automatically improve your sales and customer shopping experience by simply making your products available to those who want to purchase them. Improve Brand Image.

Management 147

Management Advertising Planning Location 147

Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

Advertising 263

Advertising Boutique Shopping Accounting 263

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. in November 2022. We’re nimble and super entrepreneurial.

Shopping 188

Shopping Merchant Services Fulfillment Social Commerce 188

A1 Retail

OCTOBER 12, 2023

With byAmazon groceries, consumers can expect more wow in their weekly shop. Banana Smiles’ promotes top-up shops including byAmazon yoghurt, coffee and bananas; ‘Prawn Smiles’ showcases on-the-go lunchtime meals such as prawn pasta salad; ‘Chilli Smiles’ celebrates the byAmazon range of quality evening meals with a Chicken Tikka Masala.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

Shopping 260

Shopping Planning Marketing Advertising 260

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. This approach makes managing multiple campaigns easier and less complex as we scale.”

Advertising 257

Advertising Grocer Marketing Consumer 257

Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

Social Commerce 325

Social Commerce Advertising Management Marketing 325

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 271

Payment Services Advertising Customer Experience Consumer 271