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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. This presents an opportunity for in-store media to influence customers brand preferences as they shop.”

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Instacart Smart Carts to Roll into 5 Independent Grocery Chains’ Aisles

Retail TouchPoints

Caper Carts are equipped with cameras, sensors and a built-in scale that work together with an Edge AI system to automatically recognize items as they are placed in the cart and to keep a running total as customers shop.

Grocer 288
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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

Location 290
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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. Take for instance insights into where else they frequently shop. The COVID-19 pandemic changed consumer behavior patterns seemingly overnight.

Location 264
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Sam’s Club to Add 15 New Stores a Year, Remodel Fleet as Digital-First Locations

Retail TouchPoints

Additionally, the retailer will use its digital-first Grapevine, Texas location as the model for future Sams Club stores as it remodels all 600 clubs in a strategic long-term growth investment. Approximately 40% of Sams Clubs total transactions are digital today, including scan-and-go and online shopping by members.

Location 147
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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. Nearly 70% of marketing spend has gone to these channels.

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Ulta to Pilot In-Store Sampling and Advertising Tech

Retail TouchPoints

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.