Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. What does travel retail mean? billion in 2020.

Location 130

Location Retail Marketing Marketing Accessories 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

Location 279

Location Retail Marketing Marketing Advertising 279

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. Overgaard said AI applications transcend the shop floor.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

APRIL 22, 2021

These and other trends are pushing many retailers to innovate on the fulfilment front. Some are leveraging physical stores to fulfil more e-commerce orders, while others are using the dark store model to turn low-traffic locations into high-volume fulfilment hubs. And now’s the time to get ahead.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. End Cap Displays. Inline Displays.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a retailer might create separate campaigns for loyal customers and those who are new to the brand.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

A1 Retail

SEPTEMBER 24, 2021

Retailers will also be remunerated for each scan and redemption of the voucher, creating an opportunity for brands to incentivise store owners and build loyalty. Scan & Save will support brands and retailers’ marketing efforts once the HFSS (high in fat, sugar and salt) legislation comes into force in October 2022.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market?

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Dead-Stock Consumer Kiosk Inventory Management 130

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Retail Next

MARCH 10, 2020

In this post, I’ll take you through how to identify important demographics of your target audience, and then outline key marketing channels for your retail brand, whether you have brick-and-mortar locations, and online store, or both. There are plenty more not mentioned here, but these are the most popular for retail marketing.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Video marketing is a powerful tool. Influence In-Store Shopping Too.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retalon

SEPTEMBER 3, 2021

It’s a tough time for retailers, but also a time that presents great opportunities. In the past, retailers with the largest size and quantity of physical locations dominated the retail landscape. This has resulted in large volumes of physical retail locations sitting unoccupied and completely empty.

Location 41

Location Consumer Fulfillment Shopping 41

Wiser

JULY 5, 2018

Even Walmart is capitalizing on dynamic pricing by advertising certain products on their digital signs based on the temperature outside. . In addition, the retail market is a very versatile and flexible industry. Cons: Some studies seem to indicate that dynamic pricing may be on the out.

Checkout 60

Checkout Consumer Advertising Shopping 60

Retalon

SEPTEMBER 11, 2020

Woman look at the stock market data on computer monitor. The Importance of Forecasting Demand in Retail Big Data Analytics. Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. That approach won’t work in today’s dynamic retailing environment.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

Marketing 298

Marketing Promotions Jewelry Management 298

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Shopper Intelligence

OCTOBER 27, 2020

High levels of anticipation built for years; the perfect item is hunted and located with some difficulty. At an advisory meeting for the fast-growing e-commerce arm of a large retailer, the head engineer reported finding they were continuing to deliver ads to customers who purchased expensive products post-purchase.

Marketing 40

Marketing Shopping Management Consumer 40