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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

Consumer 147
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Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Retail TouchPoints

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. Grocers can offer high-conversion, personalized ad placements to CPGs.

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Tesco ramps up in-store advertising with screen roll-out

Retail Gazette

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Waitrose invests in personalised online shopping

Retail Gazette

Waitrose is investing in delivering personalised online shopping that will improve the online search and browsing experience using AI tools. ” Earlier this week the grocer partnered with retail media technology company CitrusAd to introduce targeted advertising across its website. .”

Shopping 116
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Grocers Asked to Stop “Digital Discrimination”

VMS

To bring this matter to grocery executives’ attention, Progressive Grocer reports , a group of consumer groups sent an open call-to-action letter to the presidents of a dozen large supermarket chains asking them to find ways to help senior citizens and low-income shoppers take advantage of advertised digital-only in-store discounts.

Grocer 97
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Disney and Kroger Collaborate on Streaming Retail Media Push

Retail TouchPoints

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. PepsiCo was the first advertiser to work with KPM and Disney during alpha testing.