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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. Shoppers will be able to connect to their local store through the social ads to clip offers and add products that they’re interested in to their shopping list. In the U.S.

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The store is now the most impulsive shopping channel for 54% of UK consumers, ADvendio’s research shows

Retail Focus

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130
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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The Sprouts website and app are also powered by Instacart Platform , which is Instacart’s technology suite for grocers.

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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Retail TouchPoints

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. “We know that omnichannel customers in particular are more valuable to retailers, which is why Instacart is developing more solutions that help retailers serve their customers no matter how they shop. .

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