Remove Advertising Remove Fashion Remove Fast Fashion
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Inside Ebay’s Push to Become a ‘Fashion Destination’

Retail TouchPoints

There was a time when Ebay was effectively the only game in town for online resale, but the platform faces lots of competition today particularly in fashion, where newer competitors such as ThredUp, Poshmark and Rebag are rapidly gaining ground. Its how we evolve our marketplace into a true fashion destination.

Fashion 147
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. I’d describe it as more of a fashion lover’s candy store, filled with guilt-free permission to shop for stuff that makes you feel good.

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What Retailers Need to Do to Win Gen Z

Retail TouchPoints

Authenticity Over Advertising Gen Z grew up with endless access to information and a finely tuned radar for inauthenticity. Traditional advertising methods are often dismissed, especially those that feel overly polished or impersonal. They don’t just evaluate brands based on what they sell, but on what they stand for.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

Marketing 130
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.