Remove Advertising Remove Customer Retention Remove Location
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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Loyalty programs are considered among the best tactics for building customer retention, as they can help increase purchase frequency.

Location 264
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Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

Importance of Offline Marketing: Offline strategies such as print advertising, local events, and grassroots marketing create personal connections and foster community engagement. Combining Strategies: A blended approach utilizing both online and offline marketing channels can enhance overall customer retention and drive better results.

Marketing 108
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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Boost Your Business Growth with Effective Local Marketing Tactics

Small Biz Trends

It enhances customer acquisition by making your services visible to nearby residents. Effective local marketing builds brand loyalty, increasing customer retention rates and encouraging repeat business. Implementing effective strategies can lead to improved customer acquisition, retention, and ultimately, business growth.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

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Unlock Success with a Surefire Local Marketing Platform for Your Business

Small Biz Trends

Enhanced Customer Engagement: Engage your audience effectively through social media campaigns, local events, and review management, fostering strong customer relationships and loyalty. You can also utilize local promotions, email marketing, and loyalty programs to foster customer retention and drive sales.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). In fact, 60% of retailers use active brick-and-mortar stores as the final location where they store inventory prior to delivery.