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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Loyalty programs are considered among the best tactics for building customer retention, as they can help increase purchase frequency.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Digital Brands Groups Moves into Physical Retail with Plans for 50 Stores

Retail TouchPoints

Digital Brands Group (DBG) — the parent company of a collection of digital-first lifestyle brands including Bailey 44 , Harper & Jones and Sundry — will open its first physical store in March 2024 and plans to have 50 locations within the next several years. ” DBG forecasts that each store will generate over $1.5

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Instead, returns should be viewed as an opportunity to create a positive experience for a customer, leading to a loyal customer base and long-term ROI. Companies that invest in a personalized customer service (CS) program will see improvement in both savings and revenue, despite the loss on returns.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

However, not all customers behave the same. By understanding the age, income and location of their target audience, businesses can create targeted campaigns that resonate with local preferences. Personalized approaches foster stronger connections with customers, enhance brand relevance and increase the likelihood of conversion.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. Benefits stemming from omnichannel strategies also have been spreading widely across the retail enterprise.

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The Future of Retail and AI

Retail TouchPoints

Some are testing delivery robots, others self-serve mobile kiosks, and some are simply retrofitting flagship, high-traffic locations with AI cameras and sensors. Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers.