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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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How to Improve Customer Experience in Retail Stores

Wiser

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. How can retailers make sure they are meeting these customer needs?

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Sticking with this outdated approach can lead to higher environmental impacts, unnecessary financial losses and dwindling customer trust. Think about the everyday shopper: for many, the nearest returns location isn’t just around the corner. First, she has to figure out the return policy, which can be buried in fine print.

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Stores are back, but will the inventory be there?

Inside Retail

So how can retailers be proactive in their inventory placement to avoid compromising top-line growth and customer satisfaction? With inventory availability being one of the top priorities for shoppers this holiday season, retailers must leverage their inventory management and customer experience tools to optimise their merchandise strategies.