Retail TouchPoints

MAY 5, 2025

The ways consumers discover products and develop loyalty to a brand has changed dramatically. Advertisers need to rethink the entire marketing funnel. They need to find new pathways of making initial and lasting connections with audiences by rewriting the aspects of what makes a positive shopping experience.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

FEBRUARY 6, 2025

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. As mentioned, though, these shops are making improvements in standard-setting with higher-caliber merchants operating on them.

Merchant Services 179

Merchant Services Payment Services Social Commerce Shopping 179

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

NOVEMBER 21, 2024

Have you started your holiday shopping yet? Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 278

Advertising Promotions Management Consumer 278

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

APRIL 9, 2025

That selection, combined with the speed and convenience of its vanguard Prime membership program, has produced a gravitational pull that consumers and brands have found hard to resist. The results from third-party brands appear in a separate section of the search results, labeled Shop brand sites directly.

Shopping 147

Shopping Advertising Consumer Accessories 147

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The question remains: where and how should they begin?

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. And we’re always transparent with customers during the shopping journey and checkout process about when, exactly, they can expect their orders to arrive.”

Checkout 273

Checkout Advertising Consumer Shopping 273

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Inside Retail

MAY 5, 2025

These generations shopping journeys across many categories are now heavily influenced by digital, even if the physical purchase occurs within a store or, in the case of a B2B buyer, through a salesperson. Screens are no longer just for advertising, theyre re-shaping the in-store experience and are an extension of digital shelf management.

Consumer 130

Consumer Social Commerce Management Promotions 130

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

FEBRUARY 13, 2024

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets.

Consumer 290

Consumer Advertising Management Marketing 290

Inside Retail

NOVEMBER 27, 2024

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. It also provided customers with more time to shop these deals. This presents a predicament for retailers.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

DECEMBER 3, 2024

Image courtesy NBCUniversal) Alongside live coverage of the 92 nd annual tree-lighting ceremony in NYC’s Rockefeller Center, viewers will be able to shop for holiday snacks and gifts from the comfort of home. The offering joins NBCU’s Must Shop TV capability, which makes ads shoppable across a range of NBC programs.

Advertising 278

Advertising Shopping ATS Marketing 278

Retail TouchPoints

FEBRUARY 14, 2025

Indeed, 30% of consumers said they buy from online marketplaces a few times a month, while another 20% buy from them a few times a week, according to Bizrate Insights. However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. in 2024 to $52.3

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 241

Advertising Shopping Consumer ATS 241

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Advertising 325

Advertising Marketing Finance Consumer 325

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 290

Consumer Shopping Shipping Marketing 290

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Whilst a provocative headline, that’s not exactly what we’re seeing on the ground.

Consumer 306

Consumer Advertising Shrinkage Marketing 306

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

Shopping 264

Shopping Advertising Consumer Promotions 264

Retail TouchPoints

SEPTEMBER 25, 2024

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 263

Consumer Beauty and Health Advertising Shopping 263

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Advertising Marketing Promotions 305

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 277

Shopping Advertising Consumer Promotions 277

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. In large part, it’s a consequence of consistent consumer shopping routines. As we know, a change in consumer behavior is a lot to ask. No disruption to consumers’ comfy shopping routines.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

FEBRUARY 23, 2023

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. Some are now calling it “shoppertainment,” and I contend we are on the cusp of a quantum shift in consumer buying behavior. Video has indeed evolved. But here’s where the playing field is being leveled.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 290

Shopping Payment Services Advertising Finance 290