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Retail TouchPoints
FEBRUARY 4, 2022
For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising.
Retail TouchPoints
NOVEMBER 10, 2022
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. Through these online destinations, consumers can access older models and even used goods , which allows them to get the most bang for their buck. Taking an Agile Approach to Marketing and Advertising.
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Retail TouchPoints
FEBRUARY 23, 2021
With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.
Retail TouchPoints
MAY 28, 2024
But the latest threat comes in the form of social media, with 40% of younger consumers launching their information queries on platforms like Instagram and TikTok instead of Google, according to Google’s own data. Back when Amazon was the biggest threat, Google tackled the problem by putting its energy into the shopping experience.
Retail TouchPoints
OCTOBER 21, 2021
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. Product Sales May Not Matter, but Advertising Sales Matter a Lot.
Wiser
APRIL 3, 2023
Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Nearly every time, right? This is social commerce.
Inside Retail
AUGUST 11, 2021
Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. Sustainability is becoming more and more of a hot topic, especially with too much plastic used in shipping and packaging.
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