Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

Advertising 147

Advertising Shopping Promotions Checkout 147

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 248

Kiosk Outdoor Checkout Marketing 248

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Mass Relators

APRIL 28, 2022

CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. We are thrilled to be furthering our measurement journey globally,” said Jorge Ruiz, global head of Marketing Science at TikTok.

Advertising 52

Advertising Marketing Retail Marketing Planning 52

Retail TouchPoints

MAY 3, 2022

Positivity is a powerful force in marketing: 60% of consumers say they’re more likely to remember brands when they’re seen in a positive context, according to Arthur Sevilla, Head of Insights Strategy at Pinterest. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 240

Marketing Consumer Advertising Social Commerce 240

Retail Bound

APRIL 11, 2024

However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s essential to learn from successful retail product launches to understand the key factors that contribute to their success. Contact us today to get more information.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Back-to-school shopping trends will take shape as states decide when and how to reopen schools.

Marketing 190

Marketing Beauty and Health Sporting Goods Advertising 190

365 Retail

OCTOBER 20, 2022

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Independent Retailer

NOVEMBER 4, 2021

retail marketers claim to have lost sleep due to worrying about how the pandemic would impact their business. retail marketers are investing in improved personalization to better prepare themselves for the future of ecommerce, with omnichannel strategies partially shaped by the evolving behaviors and interests of individual consumers.

Advertising 71

Advertising Retail Marketing Consumer Marketing 71

Rangeme

SEPTEMBER 30, 2022

Consumers’ purchasing power is rapidly eroding, with more problems ahead as central banks raise interest rates to fight the price rises. The impact on the retail sector is inevitable. Cash-strapped consumers spend less money – decreasing revenues for retailers and product providers. during 2022, down from 6.1%

Consumer 52

Consumer Advertising Department Stores Finance 52

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. What does all of this mean for marketers in the weeks ahead, and even beyond?

Jewelry 153

Jewelry Fashion Marketing Apparel 153

Rangeme

AUGUST 12, 2022

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Retail marketers should now be getting their contacts list in order.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Retail Gazette

NOVEMBER 23, 2023

The retail media trend represents a shift far bigger than media; it encompasses a profound transformation in the retail landscape. This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. What does the future hold?

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

Retail TouchPoints

MARCH 23, 2023

Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. Testing should be ongoing and built into the budget, plan and metrics.

Marketing 273

Marketing Promotions Jewelry Management 273

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. Perfecting the retail personalisation journey.

Marketing 59

Marketing Consumer Point of Sale Advertising 59

Independent Retailer

APRIL 5, 2022

The major thing that retailers need to be worried about is recognizing the power that millennials have and how it is a different game that requires brands to interact with them differently.”. The post New Kids on the Block: Marketing to Millennial Movers appeared first on Independent Retailer.

Marketing 74

Marketing Advertising Consumer Shopping 74

Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

Target Market 130

Target Market Marketing Advertising Shopping 130

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

Promotions 75

Promotions Outdoor Fulfillment Advertising 75

365 Retail

NOVEMBER 1, 2021

The word was widely used prior to March 2020 to describe a retail market where consumer behaviour had become unpredictable, fickle and often unusual. However, in the same research, 72% of respondents said they want more promotions and 69% would make that the reason they bought from a retailer.

Promotions 52

Promotions Consumer Management Advertising 52

Cross Cap

OCTOBER 12, 2017

Being “Multi-channel” meant to achieve the reach and discoverability by hitting the audience with a marketing message across the different marketing channels. Today, it’s no longer enough to have as many touch points with potential consumers as possible to make a transaction. The quality of the experience matters to consumers.

Marketing 52

Marketing Planning Advertising Management 52

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Shopper Intelligence

APRIL 30, 2021

Category” is one of those few parts of consumer goods life where it’s our job to bridge the divides, bring people together and align different objectives. Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. (It Which two worlds do we connect?

Management 52

Management Promotions Accounting Marketing 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Shopper Intelligence

MAY 26, 2022

Marketing that just supports existing behaviour may have a role to maintain our sales, but is unlikely to pay back expensive activations. That’s why one way to consider your plan is as a diversion. But for a purchase journey, the first task of the shopper marketer is to understand the path to purchase the target shopper is taking now.

Marketing 52

Marketing Supermarket Returns Planning 52

Retalon

SEPTEMBER 3, 2021

Simply put, a bubble is an economic phenomenon where the price of a particular asset (commodity, real estate, financial stock, or even the entire market) exceeds the actual value by a large margin. This market distortion can happen for any number of reasons, including bad policy, consumer hype, and risky institutional behavior.

Consumer 41

Consumer Location Fulfillment Shopping 41

Retail Next

OCTOBER 15, 2019

In fact, the rise of video marketing is so widespread that 77 percent of businesses planned to increase their video content creation last year. . If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. This emphasis on customer behavior analysis through retail analytics insights is a cornerstone for achieving sustained success.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retalon

SEPTEMBER 11, 2020

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame. Demand Forecast vs. Demand Plan.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retail Geek

JUNE 25, 2021

Contributing factors is you know there’s probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Pitch on what channeladvisor’s does and why you guys have so much insight into what happens on marketplaces. Marker 03. [22:47] Marker 03. [22:47]

Apparel 66

Apparel Advertising Marketing Fulfillment 66