Retail TouchPoints

NOVEMBER 21, 2024

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

DECEMBER 18, 2024

These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content. The partnership also will help Bell Media diversify its advertising offerings.

Advertising 255

Advertising Fashion Consumer Shopping 255

Retail TouchPoints

DECEMBER 6, 2024

Providing Access to First-Party Data With so much competition over the holidays, its essential for mid-market brands to reduce wasted ad spend by targeting consumers who are most likely to convert. consumers starting as early as June. If you missed this holiday window, its never too soon to start planning for next year!

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

DECEMBER 17, 2024

Engagement and wedding planning timelines are getting longer, according to Signet , with couples dating for 3.25 Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

MAY 5, 2025

The ways consumers discover products and develop loyalty to a brand has changed dramatically. Advertisers need to rethink the entire marketing funnel. Personalization is widely perceived as the foundation for attracting clear engagement from consumers, but too many brands view personalization too widely as opposed to literally.

Consumer 147

Consumer Advertising Marketing Promotions 147

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

MAY 7, 2025

The company also announced a host of other big plans for the rest of 2025, including the debut of a new peer-to-peer marketplace scheduled to launch by the end of this year, plans for new solutions to help retailers with returns and adding support for menswear (the company has previously focused only on womens and kids).

Planning 200

Planning Returns Shopping Consumer 200

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet. Walgreens Agrees to $192.5M

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

MAY 30, 2025

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this new reality. Employee-centric communications were relegated to the scrap heap of advertising. Authenticity in advertising is key to resonating with todays consumers.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 245

Advertising Consumer Planning Promotions 245

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2021, up 98.6%

Advertising 264

Advertising Drop-Shipping Fulfillment Shipping 264

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

JULY 7, 2022

A Metaverse Preparedness Action Plan. My recommendation is to get this plan done this year. As part of your action plan, tracking what competitors are trying in the metaverse might be one of your most important steps. Ask your various partners and vendors what metaverse marketing and advertising options they offer.

Planning 295

Planning Advertising Marketing Consumer 295

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.

Consumer 306

Consumer Advertising Shrinkage Marketing 306

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189

Inside Retail

DECEMBER 2, 2024

Whether managing risk and compliance, retail media, marketing campaigns or allocating staffing resources, retailers are under growing pressure to meet the evolving needs of their consumers and stay ahead of competitors in a market flooded with promotions and campaigns. “It Has it been set up in stores? Have we got enough inventory?

Planning 130

Planning Point of Sale Promotions Management 130

Retail TouchPoints

AUGUST 31, 2023

To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 289

Consumer Advertising Marketing Planning 289

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Inside Retail

SEPTEMBER 13, 2023

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The chain boasts ‘Nothing over $5’ in its advertising. The post Silly Solly’s plans 10 more stores as it moves to franchise model appeared first on Inside Retail Australia.

Planning 298

Planning Discount Store Advertising Management 298

Inside Retail

DECEMBER 2, 2024

Martech advancements are amplifying the opportunity to understand the behaviours, needs and preferences of consumers and convert into the right message in the right channel at the right time. Still, consumers are often likely to accept ads when they don’t have to pay to subscribe or can pay less. Personalisation is also big business.

Advertising 130

Advertising Consumer Planning Marketing 130

Retail TouchPoints

JUNE 1, 2022

Just as we were configuring life around COVID-19, consumer behavior is drastically changing yet again due to inflation. It has become even more critical to find ways to connect with consumers as buying patterns shift and supply chain issues continue to lead to out-of-stock pressure.

Advertising 273

Advertising Consumer Management Marketing 273

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI.

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 290

Consumer Shopping Shipping Marketing 290

Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. But to plan a successful sweepstakes, youll need more than just an enticing prize. What Is A Sweepstakes?

Promotions 246

Promotions Consumer Fulfillment Advertising 246

Retail TouchPoints

JANUARY 15, 2025

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279

Marketing Consumer Advertising Accounting 279