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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner. The last thing you want to do is condition your consumers to only shop during sales.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Consumer promotions, on the other hand, primarily target the end-user of a product or service—the customers. What is Consumer Promotion?

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Why Nike’s China rebound is still up in the air

Inside Retail

Chinese nationalism has helped both of them get a leg up and although it is difficult to predict how sustained an effect nationalism can have, few could argue that bias toward domestic brands is not a powerful force behind consumer buying habits, not only in China but everywhere.

Markdowns 147
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Off-Price Quarterly Results Showcase Benefits Of ‘Essential Retailer’ Status

Retail TouchPoints

The retailer saw increases in consumables, seasonal home products and apparel, with the company attributing this growth to COVID-19’s impact on consumer behavior. Dollar Tree also increased payroll costs due to worker bonuses, but the growth was offset by reduced operating and corporate expenses, occupancy costs and advertising.

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7 Tips for Wholesale Inventory Management

Independent Retailer

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. This is complicating retailer’s ability to shift with consumer behaviors,” Dr. Madhav Durbha, VP supply chain strategy at Coupa , said. Offer Promotions & Product Markdowns. back to top.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

Value-based pricing is defined as using consumer and market research to set a price that aligns with shoppers’ perceived value of a product. It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy.

Markdowns 148
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Walmart Q2 sales, earnings top expectations

Mass Relators

Global advertising business grew nearly 30%, led by Walmart Connect in the U.S. and Flipkart advertising. Consolidated gross profit rate declined 132 basis points, primarily due to markdowns and mix of sales in the U.S., The company said its guidance assumes a generally stable consumer in the U.S.,