Advertising Consumer Customer Retention Markdowns 
Wiser
NOVEMBER 29, 2023
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?
Retalon
AUGUST 5, 2020
Navigating changing consumer tastes and the evolving technology landscape has always made retail a challenging industry. Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. In-Stock Percentage Benchmark Example.
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