Advertising, Customer Retention and Markdowns

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

NOVEMBER 29, 2023

Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers. These initiatives aim to capture customers’ attention, increase product visibility, and encourage impulse purchases.

Promotions

Promotions Consumer Wholesale Advertising

12 Critical Retail Industry Performance Metrics (2020)

Retalon

AUGUST 5, 2020

Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. This avoids markdowns that cut into profit margins. Foot Traffic is a function of customer awareness and a retailer’s merchandising strategy.

Inventory Turnover

Inventory Turnover Promotions Merchant Services Markdowns

Experience Retail Today

Trade Promotion vs Consumer Promotion: A Comparative Analysis

12 Critical Retail Industry Performance Metrics (2020)

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