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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Now, it’s all about how you reach consumers through tailored promotions.”

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. Multiple data sources point to the increasing costs of living, meaning less discretionary spend for consumers. Price-conscious consumers.

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New app helps grocers, consumers reduce food waste

Inside Retail

Local customers can see what is on sale in their neighbourhood supermarkets and actively participate in reducing waste in their community “Typically, retailers have to rely on shoppers sporadically finding a markdown in store while preoccupied with their shopping. The Gander app is available for download on iOS and Android devices.

Grocer 264
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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner. The last thing you want to do is condition your consumers to only shop during sales.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. But it’s not just about listening; it’s about action.

Consumer 289
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44% of UK shoppers want best-before date discounts to help cut grocery bills

Retail Focus

With retailers removing best-before dates to reduce food waste, UK consumers still want supermarkets to offer discounts on goods nearing expiry, according to the latest data from Retail Insight , the leading provider of store operations execution software.

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