Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

Customer Retention 264

Customer Retention Department Stores Consumer Marketing 264

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Second, a larger increase in the need for personalized advertising. It’s like offering everyone the perfect glass slipper instead of one-size-fits-all.

Accounting 246

Accounting Finance Marketing Consumer 246

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 251

Advertising Fulfillment Customer Experience Marketing 251

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 255

Marketing Promotions Advertising Comparison Shopping 255

Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Advertising 264

Advertising Consumer Shopping Marketing 264

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

Shopping 232

Shopping Specialty Retailers Consumer Department Stores 232

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. In the past, teams of marketers would be responsible for developing campaign ideas, refining those into ads and then making sure those ads reached the right audiences.

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Marketing Advertising Management Consumer 235

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 303

Customer Experience Social Commerce Advertising Shopping 303

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. It fosters unforgettable audience experiences without limits, giving the brands we serve exactly what they need to inspire and engage with their audiences at every stage of their path to purchase.”.

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. Can you do anything to help me, or would you need to get a manager and make everyone else in line behind me angry?”

Point of Sale 262

Point of Sale Checkout Consumer Promotions 262

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. The supermarket shelf.

Management 52

Management Promotions Accounting Marketing 52

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

Advertising 147

Advertising Shopping Promotions Checkout 147

Retail TouchPoints

DECEMBER 16, 2022

He watched businesses of all types pour millions into drawing in customers yet still fail to make a profit, and that was when he realized that marketing strategies weren’t the real problem. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. It’s an emergency.

Merchant Services 277

Merchant Services Advertising Customer Experience Shipping 277

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 174

Marketing Advertising Consumer Planning 174

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 237

Kiosk Outdoor Checkout Marketing 237

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Customer Experience 72

Customer Experience Advertising Consumer Retail Marketing 72

Retail TouchPoints

MAY 3, 2022

Positivity is a powerful force in marketing: 60% of consumers say they’re more likely to remember brands when they’re seen in a positive context, according to Arthur Sevilla, Head of Insights Strategy at Pinterest. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”.

Marketing 230

Marketing Consumer Advertising Social Commerce 230

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

365 Retail

JULY 18, 2023

UK retailers are losing millions in revenue and putting themselves at risk with tied-up capital due to excess stock, finds new research by product performance management (PPM) platform ROI Hunter. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Online appointment scheduling, touchless shopping in stores, real-time updates on online deliveries, and personalized services are now easier for many as retailers have adapted to new consumer needs and preferences. First-Party Data Marketing Is The New Norm. Business SMS has a higher open rate than email marketing, more U.S.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Back-to-school shopping trends will take shape as states decide when and how to reopen schools.

Marketing 183

Marketing Beauty and Health Sporting Goods Advertising 183

365 Retail

APRIL 2, 2024

Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing. Retailers are increasingly adopting a sophisticated approach to pricing, balancing affordability with perceived value. With over 555.6

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

DMS Retail

JANUARY 19, 2024

One significant advantage of AI in retail is its ability to analyze vast amounts of data. This capability enables retailers to understand consumer behavior and preferences better, resulting in targeted marketing strategies that are more likely to resonate with their audience. How to Profit from AI in Retail Business 2.

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Boutique Target Market Advertising Consumer 40

Retail TouchPoints

APRIL 28, 2021

What does all of this mean for marketers in the weeks ahead, and even beyond? We are experiencing market rebounds across categories. For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Udayan Bose is Founder and CEO of NetElixir.

Jewelry 152

Jewelry Fashion Marketing Apparel 152

Rangeme

AUGUST 12, 2022

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Retail TouchPoints

MARCH 23, 2023

Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. Thinking about those as paths for personalization is really important.”

Marketing 263

Marketing Promotions Jewelry Management 263

Wiser

SEPTEMBER 6, 2022

The bottom line is that price is always top of mind for consumers. In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Price matching’s supporters include some of the biggest names in retail. Increased Consumer Confidence. For most, the answer will be price.

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Retail TouchPoints

JULY 2, 2021

At Gap, training was a priority to ensure managers could “build their inclusive leadership muscle” and all employees could become better allies. For Sephora, extensive work was done to ensure that all areas of the organization, from marketing to supplier and brand partnerships, reflected their company culture and vision.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. Robin Coles, Managing Director EMEA at XCCommerce.

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Promotions Consumer Management Advertising 52