article thumbnail

How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 341
article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Marketing 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product.

article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Marketing 256
article thumbnail

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

This is a direct and relatively simple means to take consumers to experiential landing pages where retailers and brands can share information about products, including new launches, recipes, instructions, promotions and more. 4) Think Big: Improve supply chain and inventory management.

article thumbnail

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 289
article thumbnail

Channelling success in a competitive retail market

365 Retail

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.