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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Sydney Party Decorations to acquire The Party People

Inside Retail

“I was fortunate enough to be Australia’s first retailer to offer click and collect, advertise on Google, advertise on Bing, offer multi-store scan and go technology and developed a world first augmented reality mirror with checkout among other fun adventures,” he said.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Hy-Vee Ramps up In-Store Retail Media Offering with Grocery TV Partnership

Retail TouchPoints

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

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Washington, D.C. AG Sues Amazon for Secretly Excluding Prime Delivery to High-Crime Zip Codes

Retail TouchPoints

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. And we’re always transparent with customers during the shopping journey and checkout process about when, exactly, they can expect their orders to arrive.”

Checkout 273
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Supre, YD, Midas rank top for overall online store experience

Inside Retail

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. YDs one-page checkout also streamlines the process, removing the hassle for customers to place an order.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. By keeping users engaged with the ability to shop directly within the platform, these features have led to increased ad impressions, new revenue streams from product sales and valuable data insights for targeted advertising.