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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 255
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In-store customer experience – a top retail focus for 2021

I Vend

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The company also is considering offering free shipping on orders above certain spending thresholds. The company also wants to improve the payment experience with a new guest checkout option — which rolled out on Wish’s mobile web platform in Q2 — and is working on easier log-in options for existing users.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

By the way, TV advertising is still a big piece of our marketing spend. So that movement is actually my long-term strategy. [25:33] The mall is dead, headline from 2001. TV is dead, headline from 2008. Here we are with both of them still intact.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

You know advertised more and have more effect in the market because we’re carrying both so and we kind of have always said that that we’re going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Merchandise that we make.