Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Advertising Shopping Promotions Marketing 297

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

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Retail TouchPoints

MARCH 19, 2024

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.

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Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce. in the announcement post.

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Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

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Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

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Shopping Social Commerce Promotions Department Stores 169

Small Biz Trends

JUNE 13, 2022

New Snapchat Feature Aimed at eBay Sellers. For online sellers, promoting items for sale on social media is an effective way to gain more exposure of products for sale, put items in front of the right people, and maximise the chances of selling items. Snapchat Extends ecommerce Offerings. Image: Depositphotos.

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Retail TouchPoints

AUGUST 30, 2023

We have a broad customer base, so we look at TikTok to fill the top of the funnel – it’s about building brand awareness,” said Debi Theis, President of fragrance brand Henry Rose in an interview with Retail TouchPoints. million impressions.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

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Merchant Services Finance Advertising Marketing 256

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

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Retail TouchPoints

OCTOBER 14, 2022

Notably, and unlike last year, the event isn’t being streamed — the company instead is opting to focus on connecting with its business partners IRL at an intimate gathering in New York City. TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. UK, Canada and Australia.);

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Advertising Fulfillment Returns Shopping 284

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. reads the company announcement.

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Retail TouchPoints

AUGUST 24, 2023

Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” I yell at my television, but my television will never interact back with me.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io

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Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Retail TouchPoints

NOVEMBER 18, 2021

Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR Enhance advertising and recommendation relevancy with better targeting and search.

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Retail TouchPoints

JANUARY 15, 2021

A closer look at these metrics allows you to revisit your business strategy, sharpen the systems you have in place and increase sales. But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Website traffic: More than 4.5 are factored in.

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Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The above small retail statistics indicate that small retailers are not at all small when it comes to contributing to the US economy. 62% of businesses believe that social commerce has helped them improve customer communication.

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Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; Retailers, Are You (Socially) Listening? Your Customers Are Speaking.

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Consumer Payment Services Fulfillment Advertising 140

Retail TouchPoints

FEBRUARY 9, 2023

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic content into TikTok ads. Creators can also use the new “promote for others” tool to give a boost to the content, creators and businesses they want the world to see.

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Retail TouchPoints

NOVEMBER 27, 2023

We like to joke but at the same time be taken seriously since we’re a disruptive brand. That all transpires through our social media presence.” “You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We We have a very playful, fun and colorful brand.

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Retail TouchPoints

JULY 14, 2020

during coronavirus, the company culture at LUXIE and much more. Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. where it is being sold at higher price points.

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Retail TouchPoints

SEPTEMBER 8, 2020

These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

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Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences. The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns.

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Consumer Beauty and Health Fashion Fulfillment 130

Independent Retailer

JANUARY 5, 2023

Because consumers currently have unlimited options when buying online, their expectations are at an all-time high. This also gives brands the opportunity to capture more data about the customer journey,” Anushka Lokesh, Head of Growth at Breinify , said. Conversational Commerce. Omni-Channel Will Drive Retail in 2023.

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Payment Services Wholesale Consumer Finance 84

365 Retail

FEBRUARY 14, 2022

“Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. and the UK.

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Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Scot: [1:14] Huh figures you never know where it’s going to come at you. Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022.

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Inside Retail

NOVEMBER 7, 2022

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. Here’s a look at the key dates you need to know.

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Retail Geek

JULY 9, 2021

Your digital ad dollars especially as they get more complicated in the Privacy Wars, so it makes sense that they want Executives that are good at that and I would also argue the instacart. Advertising products could stand for some. Make those products more mature and friendly to advertisers.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Inside Retail

JANUARY 11, 2024

Austrian drinks brand Waterdrop is looking to tap into the growing trend of ‘status water bottles’ through a collaboration with world number one tennis player Novak Djokovic at the Australian Open. As marketing manager at Stylerunner Lucy Howe told Inside Retail, “The Australian woman is clearly now looking to us for these items.”

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Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

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Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

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Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. portion at least and you know there’s this.

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