Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

Advertising 246

Advertising Returns Promotions Checkout 246

Inside Retail

JUNE 28, 2021

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. Creating cohesive customer experiences. Today’s consumers expect more than just personalised experiences. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

Customer Experience 273

Customer Experience Clienteling Boutique Accessories 273

Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

Advertising 156

Advertising Customer Experience Consumer Shopping 156

Retail Gazette

APRIL 30, 2024

Amazon said it delivered to Prime members at its fastest ever speeds during the quarter with 3 out 4 items in London delivered the same or next day in March. Jassy said: “It was a good start to the year across the business, and you can see that in both our customer experience improvements and financial results.

Advertising 116

Advertising Customer Experience Planning ATS 116

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

Advertising 264

Advertising Consumer Marketing Accounting 264

Inside Retail

JUNE 3, 2021

Retail has certainly been at the front of the pandemic rollercoaster. Combine this with a customer base whose expectations of what makes a great experience have continued to rise, and in some cases are heightened through periods of lockdown, and you have a sense of the challenge facing the retail sector.

Customer Experience 147

Customer Experience Checkout Location Fulfillment 147

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 263

Advertising Customer Experience Management Consumer 263

Retail TouchPoints

MARCH 29, 2024

The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

Advertising 263

Advertising Customer Experience Planning Marketing 263

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

Advertising 311

Advertising Consumer Marketing Management 311

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

Advertising 263

Advertising Supermarket Returns Customer Experience 263

Hyken

OCTOBER 21, 2022

She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further. Here’s why customer experience is of great value in your marketing strategies. .

Customer Experience 60

Customer Experience Marketing ATS Fulfillment 60

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers.

Merchant Services 256

Merchant Services Advertising Customer Experience Marketing 256

Hyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. He shares six ways companies and their brands can deliver an exceptional customer experience. Here are six ways you can deliver an exceptional customer experience. .

Customer Experience 120

Customer Experience Management Finance Accounting 120

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 312

Payment Services Advertising Customer Experience Consumer 312

Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. Verdi brings a perspective shaped by his experiences creating witty campaigns for off-price retailers such as Daffy’s and Stein Mart. When that happens, a retailer becomes the consumer’s choice, or at least one of the top choices.

ATS 277

ATS Advertising Promotions Consumer 277

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

365 Retail

MARCH 13, 2023

The company acknowledges that its retailers value time, so the introduction of the WhatsApp Business API solution is both secure and efficient, while also being a familiar tool for many of its customers. In just the first two weeks, several thousand customers had already opted in to the service. More than 99.5%

Customer Experience 70

Customer Experience Wholesale Advertising Promotions 70

Retail TouchPoints

JANUARY 23, 2024

These data-driven, digitally connected store experiences are powered by various tools and technologies, such as computer vision, electronic shelf labels (ESLs) that push dynamic pricing into store aisles and interactive digital screens that amplify retail media network (RMN) advertising and influencer content.

ATS 285

ATS Customer Retention Consumer Finance 285

Tokinomo

AUGUST 29, 2023

Apparently, Oscar Mayer wants to launch a hot dog straw, perfect for sipping your cold beer at the game. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper straws. But what about a hot dog straw ?

Advertising 176

Advertising ATS Customer Experience Marketing 176

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Customer Experience Management 264

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail TouchPoints

MARCH 20, 2024

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. The void that a cookieless world will bring will be indisputable if they don’t figure out an alternative strategy — one that will work for the marketing, advertising and consumer sides.

Advertising 277

Advertising Consumer Marketing Customer Experience 277

Retail TouchPoints

APRIL 25, 2024

The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. Best Buy and CNET have a combined, unduplicated reach of 50 million unique visitors per month.

Advertising 258

Advertising Consumer Shopping Marketing 258

Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She started her career at Net-a-Porter.

Customer Experience 264

Customer Experience Advertising Marketing Fashion 264

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio. “In Merchants in the U.S.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Retail TouchPoints

AUGUST 10, 2023

Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post.

Advertising 245

Advertising Marketing ATS Customer Experience 245

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content.

Customer Retention 287

Customer Retention Customer Experience Advertising Consumer 287

Hyken

SEPTEMBER 2, 2022

This week, we feature an article by Sukhdev Singh, Digital Marketing Specialist at Maxicus , a company that provides tech-enabled customer service solutions. He writes about building a great customer experience is integral to the success of any organization. What is a Customer Experience Strategy? .

Customer Experience 58

Customer Experience Advertising Marketing Promotions 58

Retail TouchPoints

FEBRUARY 29, 2024

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard. ”

Beauty and Health 264

Beauty and Health Advertising Marketing Management 264

Retail TouchPoints

APRIL 9, 2024

. “These new gen AI-powered capabilities further enhance our commitment to deliver better, more personalized experiences to our customers by unlocking the power of people,” said Brian Tilzer, Chief Digital Analytics and Technology Officer at Best Buy in a statement.

Customer Experience 290

Customer Experience Advertising Management ATS 290

Retail TouchPoints

JUNE 27, 2023

Carrefour Group and The Publicis Groupe also launched their retail media joint venture , aimed at the European and LatAm markets, a mere six months after it was first announced with 13 retailers already on board. At the RICE session Lipsman pointed out that almost all of the $45 million in U.S.

Planning 264

Planning Advertising Marketing Customer Experience 264

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. customers over the coming weeks. To use Rufus, customers start typing or speaking their questions into the regular search bar in Amazon’s mobile app.

Shopping 284

Shopping Advertising Customer Experience Apparel 284

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 312

Loss Prevention Planning Customer Experience Inventory Management 312

V Count

APRIL 1, 2021

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. This is where Demographic Analysis comes in handy.

Customer Experience 91

Customer Experience Checkout Store Layout Advertising 91