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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . What is Marketing Mix Modelling anyway?

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. Gen Z currently makes up around 18 per cent of Australia’s population, making them an increasingly important market for savvy businesses, as they age through adolescence and begin earning money.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. per cent of total beauty industry ventures. per cent of total beauty industry ventures. billion in 2023 and is expected to grow to $15.34

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Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0 And it is not all the fault of general conditions in the market.

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Itching to Twitch: Inside the world of live-streaming

Inside Retail

While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. ” Thriving categories. . ” Thriving categories.