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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. In Australia, Ipsos pegs the proportion of shoppers who have used social commerce at least once in the past six months at 29 per cent (against 39 per cent globally). And for consumers: Discovery of new products and services.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. 16, Kristin Shane, SVP Merchandising at PetSmart , and Gayitri Budhraja, Chief Brand Officer of e.l.f. 16 at 12 p.m. 17 keynote.

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Ethical Commerce: What it is and Why it’s Important

Retail TouchPoints

A range of terms have been attached to the concept of ethical commerce throughout its evolution, but two components are at its heart: environmental issues and social issues. Environmental issues include concepts such as sustainability and the health of the planet, which in turn ties in with the health of humans.

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Salon Survival Guide: Coronavirus Edition

Merchant Marverk

Why The Beauty Industry Is Going To Be Hit Hard By Coronavirus. Salon workers have a job that requires close physical contact with people, putting both the customer and the worker at risk. Take a look at your bank account, your bills, and your income. Selling gift cards allows clients to buy services now and redeem them later.

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Your Full Guide on Partnering With a Subscription Retailer, Part 2

Rangeme

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Source: Kustomer.