Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

SEPTEMBER 11, 2021

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Beauty and Health Customer Experience Consumer Promotions 246

Inside Retail

OCTOBER 13, 2022

The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. They’re] the ones driving change across the industry,” Kmart’s beauty buyer Nicola Farrell told Inside Retail.

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Retail TouchPoints

FEBRUARY 8, 2023

Walgreens is aiming to increase sourcing from suppliers that are at least 51% owned, operated and managed by individuals who are disadvantaged, disabled, military veterans, LGBTQ+, minorities and/or women from all 50 states, the District of Columbia and Puerto Rico.

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Beauty and Health ATS Advertising Management 245

Inside Retail

APRIL 11, 2024

Cult Beauty in the UK also did it. Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising.

Marketing 130

Marketing Advertising Promotions Planning 130

Inside Retail

JUNE 26, 2023

But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. Having acne or a breakout isn’t a professional look, and it can lead people to look at you negatively at work.”

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Fashion Advertising Marketing Management 130

A1 Retail

JULY 5, 2023

Consumers are now increasingly shopping online to find cheaper health and beauty products as the ongoing cost-of-living crisis drives shoppers away from preferred brands. Of this age bracket 47 percent now buy more online than before the pandemic, showing the increase in popularity of e-commerce in the health and beauty sector.

Beauty and Health 52

Beauty and Health Consumer Advertising Shopping 52

Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Advertising Marketing Consumer ATS 130

Retail TouchPoints

MARCH 12, 2024

The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. And leading fragrance and beauty brand Givaudan is using brain imaging technology to harness the power of scent to evoke specific emotions. Why the Mood? Consumers recognize that mental wellbeing is a key aspect of living well.

Consumer 263

Consumer Beauty and Health Advertising Shopping 263

Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Let’s take a closer look. billion (approximately AU$76 billion) by 2024.

Marketing 130

Marketing Consumer Advertising ATS 130

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . While the move is expected to cost the company £10 million ($18.5 While the move is expected to cost the company £10 million ($18.5

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Beauty and Health Advertising Marketing Fashion 242

Inside Retail

JANUARY 9, 2024

American actress Madelyn Cline is the newest Revlon global brand ambassador, joining Ashley Graham and Megan Thee Stallion as faces of the American beauty label. Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million.

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Advertising Fashion Marketing ATS 130

Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

Wholesale 130

Wholesale Accounting Advertising Shipping 130

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Inside Retail : Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? I saw that niche.

Advertising 245

Advertising Marketing Planning Management 245

Inside Retail

OCTOBER 12, 2022

Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0 Shopee’s take rate mostly consists of transaction fees and advertising. After peaking at $366.99 The company’s share price has been battered.

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ATS Payment Services Beauty and Health Operating Expenses 246

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

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Beauty and Health Advertising Consumer Accounting 246

Mass Relators

MAY 21, 2021

WOONSOCKET, RI — CVS Pharmacy said Friday that its beauty images are now fully compliant with the company’s commitment to be transparent with customers about the digital alteration of photos. The CVS Beauty Mark mission was driven by data that connected the propagation of unrealistic body images to negative health effects.

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Beauty and Health Advertising Promotions Marketing 52

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. In looking at Google Ads performance among a sample of enterprise U.S. We’re seeing successful advertising tactics arise in many retail verticals for different reasons. Take a look at these seven lessons.

Marketing 253

Marketing Beauty and Health Sporting Goods Advertising 253

Hunton Andrews Kurth

APRIL 14, 2023

Nearly 700 companies (670 to be exact) are recipients of a letter from the Federal Trade Commission , putting the companies on formal notice that failing to have proper substantiation for health claims (the Substantiation Notice ) or engaging in misleading use of testimonials or endorsements (the Endorsement Notice ) could result in civil penalties.

Beauty and Health 52

Beauty and Health Advertising Location ATS 52

Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7

Beauty and Health 130

Beauty and Health Advertising Marketing Accounting 130

Inside Retail

JULY 19, 2023

Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. .”

Advertising 186

Advertising ATS Marketing 186

Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

Beauty and Health 130

Beauty and Health Promotions Advertising Consumer 130

Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. Personalised product recommendations are at the heart of the Trinny London brand. Maybe it’s a boys’ market, and they just don’t understand girls’ things,” she theorised. . Personalisation is key.

Department Stores 246

Department Stores Advertising Accounting Fashion 246

Inside Retail

MARCH 4, 2024

For Foula Kopanidis and Dr Bernardo Figueiredo, associate professors in marketing at RMIT University, the cohort of Baby Boomers who are aged between 55 and 74 years not only signifies an opportunity for market growth but also stability.

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Beauty and Health Fashion Marketing Consumer 264

Inside Retail

MAY 3, 2021

While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. ” Thriving categories.

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Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

SEPTEMBER 22, 2021

Apfel has inspired a collection of eclectic dresses, sets and extensive accessories set to launch at H&M at the beginning of 2022. She was signed on as a model at globally renowned agency IMG a mere three years ago. Apfel recently celebrated her 100th birthday. And it’s not just for stylish older ladies.

Fashion 246

Fashion Accessories Consumer Marketing 246

Inside Retail

AUGUST 7, 2023

Then in 1979, at a trade fair in France, Jack’s wife Evelynne saw an unbreakable, lightweight pair of sunglasses which he brought back to sample. Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. A reinvigorated return At this time Jack “semi-retired” and did an MBA.

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Retail TouchPoints

MARCH 1, 2022

She noted that the new and urgent question for Black business owners (and for the retail industry at large) is, “How do you want to scale? The most visible action that many retailers have taken has been participation in the Fifteen Percent Pledge , a promise to devote at least 15% of shelf space to Black-owned brands.

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Beauty and Health Consumer Department Stores Finance 260

Rangeme

SEPTEMBER 28, 2021

Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. Also, they would rather buy from social media than a physical store for beauty products (89% vs 35%, respectively) and health and wellness products (42% vs 24%). Digital advertising boom time. Chain Store Age.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. While performative inclusion is all about looking good in the public’s eyes and ticking the diversity box, true inclusion is about employing people with disabilities at all levels of the business in a variety of roles.

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Advertising Finance Marketing Consumer 235

Inside Retail

MAY 9, 2021

It was getting a bit riskier to be a niche player and one vertical business,” said Alessio Romeni, Zalora’s chief revenue officer at the Algonomy Personalization Summit 2021. The decision to personalise services at Zalora was a challenge, however, as each team was looking at it from a different standpoint.

Beauty and Health 240

Beauty and Health Fashion Advertising Consumer 240

Inside Retail

APRIL 22, 2021

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. On the one hand, the accelerated state of e-commerce means there are countless opportunities for the prepared seller.

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Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. While the podcast is digital, Mecca at heart has unbelievable human connection, thanks to our stores.

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Target Market Marketing Advertising Planning 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Beauty and Health 246

Beauty and Health Advertising Marketing Promotions 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Beauty and Health 243

Beauty and Health Advertising Marketing Promotions 243

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. If you’re on Amazon, Facebook or Google, having this information is extremely valuable to make the best use of your advertising money. “If For Unilever, Dalton looked at purchase frequency over a six-month period to determine this.

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Marketing Beauty and Health Advertising Consumer 263