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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . While the move is expected to cost the company £10 million ($18.5 While the move is expected to cost the company £10 million ($18.5

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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A mix of hustle and heart: the secret to Trinny London’s success

Inside Retail

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. The brand’s expansion into skincare earlier this year was a resounding success, with the new vertical already accounting for 30 per cent of annual revenue, which is said to be in excess of £50 million ($89 million).