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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Aspirational marketing will always exist – and personally, I like it that way

Inside Retail

Cult Beauty in the UK also did it. Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising.

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7

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CVS Beauty Mark program hits milestone

Mass Relators

WOONSOCKET, RI — CVS Pharmacy said Friday that its beauty images are now fully compliant with the company’s commitment to be transparent with customers about the digital alteration of photos. The CVS Beauty Mark mission was driven by data that connected the propagation of unrealistic body images to negative health effects.