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Why Indian tourists are set to transform global travel retail

Inside Retail

Spending on high-end goods, particularly luxury apparel, gadgets and cosmetics, is well recognised among Chinese tourists. How to attract Indian spenders Destinations wanting to attract Indian leisure travellers should consider targeted marketing, a wider selection of affordable options, and culturally relevant products.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. A successful example of this approach is Ralph Lauren’s limited-edition Olympic-themed apparel.

Apparel 260
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

The teen apparel retailer announced that it will be closing its flagship store in May – the brand’s only store in the country. Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency.

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What is a Niche Market?

Small Biz Trends

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Soon the brand became a global sports equipment company that manufactures footwear, sports, and casual apparel.

Marketing 139
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What is Field Marketing and How Can You Get Started?

Wiser

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Apparel, footwear, and accessories. Home goods. Electronics and appliances.

Marketing 114
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

An excellent example of social shopping in action comes from the apparel store Bergstrom Originals, which regularly includes product tags in its Instagram posts so shoppers can purchase products directly on the platform. Using customer data to curate experiences and advertisements is a given in this increasingly digital age.

Consumer 104
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Unlocking the Power of Data: How Retailers Can Use Big Data to Drive Growth

365 Retail

Retailers can better divide their clientele and precisely target marketing initiatives. Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. For a new line of sports apparel, a shop might target a group of consumers who often buy athletic wear by means of advertising.